Mountain Mike’s Pizza Expands In Orange County
Leading Family-Style Pizza Chain Announces Two New Restaurant Prototype Locations
February 18, 2020 // Franchising.com // NEWPORT BEACH, California - Mountain Mike’s Pizza, a leading Southern California-based family-style pizza chain known for its legendary crispy, curly pepperoni, Mountain-sized pizzas and dough made fresh daily, is excited to announce that two new restaurants featuring the brand’s updated prototype and refreshed guest experience will open this spring in Costa Mesa and Fountain Valley, California. The decision to plant deeper roots in Orange County was spearheaded by the dynamic leadership duo, Chris Britt and Ed St. Geme, Co-CEOs and principal owners of Mountain Mike’s Pizza, who acquired the over 40-year-old brand in 2017. The opening of these new Orange County locations will bring the brand to nearly 220 units and mark the county’s second and third locations, with one currently operating in Lake Forest.
The much anticipated Costa Mesa location is set to open first this spring, taking over the space formerly occupied by Paris Baguette on 17th St., a prominent Orange County “foodie” hub bordering Newport Beach, and a prime trade area location that Britt and St. Geme have been targeting since acquiring the brand. Additionally, Mountain Mike’s new Fountain Valley restaurant is set to open shortly thereafter and will serve as an innovation kitchen for R&D, along with a test and training center to continually share best practices with franchisees systemwide. Along with a refreshed design, guest-facing features include a private party room, a kids’ activity room with arcade games, a bar counter with seating, beer on tap and a selection of wine, a salad and pizza buffet, and big screen TVs throughout. The nearly 3,000 sq. ft. restaurant will be located in Fountain Valley Square in the same center as Grocery Outlet.
Upon the acquisition, Orange County locals Britt and St. Geme moved the Northern California operations to Newport Beach and began building out the senior leadership team. After experiencing significant growth, in terms of franchisees and system sales, restaurant openings and its expanded executive team, in late 2019 Britt and St. Geme commissioned the development of a new national franchise support center in Newport Beach. The beautiful new support center serves as the company’s operational headquarters and the training ground for the executive and franchise support team and new franchisees.
“Mountain Mike’s Pizza is an iconic name in Northern California and although we will continue to grow the brand throughout that region, we are also excited about the potential in Southern California, including our own back yard of Orange County,” said Britt and St. Geme. “In a short time, we have made great strides in reinvigorating this beloved legacy brand, including significant expansion efforts in the Inland Empire, and now our two new restaurants in Orange County will complement and reinforce how far the Mountain Mike’s brand has come.”
Mountain Mike’s new prototype which will be showcased at both the Fountain Valley and Costa Mesa locations features the welcoming, family-friendly atmosphere that the brand is known for, but with an adventurous twist. Inspired by the great outdoors, the new store design radiates a modern, active feel that speaks to today’s adventurous spirit! Mountain Mike’s is the ideal dining destination for family outings, sports teams, group fundraising events and private parties alike, serving up mouth-watering pizzas, including the fan favorite pepperoni pizza covered from edge to edge with mini crispy, curly pepperonis. All signature pizzas are made with high-quality ingredients like real whole milk mozzarella cheese and dough that’s fresh-made in-house daily. While the brand continues to innovate the dine-in experience, guests can count on Mountain Mike’s to deliver on freshness, quality and value when it comes to carry-out and delivery as well.
Britt and St. Geme continued, “We’re thrilled to unveil our beautiful new restaurants in Costa Mesa and Fountain Valley this spring and bring the Mountain Mike’s experience to more communities throughout Orange County where there’s a real hunger for family-friendly dining concepts like ours. Plus, our new franchise support center is allowing us to serve our franchisees better, doing everything in our power to grow their profits and set them up for success.”
With over 25 new units projected to open both in and out of California in 2020, Mountain Mike’s is primed to continue expansion throughout the Western Region. The brand is continuing to extend opportunities to new franchise partners looking to join the Mountain Mike’s family as first-time franchisees or to those wanting to diversify their portfolios with a popular family pizza concept.
About Mountain Mike’s Pizza
Since 1978, Mountain Mike’s Pizza has been serving “Pizza the Way it Oughta Be!®” up and down the West Coast. Known for its legendary pepperoni pizza covered from edge to edge with mini crispy, curly pepperonis and its 20-inch Mountain-sized pizzas, Mountain Mike’s has been a popular choice for families for over 40 years. Each of the brand’s more than 200 locations across California, Oregon and Utah feature a welcoming yet modern family-friendly atmosphere complete with big screen TVs throughout and a kids’ activity area with arcade games, making it the ideal location for sports teams, family gatherings, group fundraisers and private parties. Mountain Mike’s Pizza is the Official Pizza of the San Francisco 49ers. With a menu of signature pizzas like Everest and The McKinley, boneless and bone-in wings, garlic bread, mozzarella sticks, a robust all-you-can-eat salad bar, and a selection of beer and wine, there’s something for everyone. Whether dine-in, carry-out or delivery, guests can always count on Mountain Mike’s to deliver on freshness, quality and value. For a complete list of locations and the full menu, visit www.mountainmikespizza.com or follow Mountain Mike’s on Facebook, Twitter and Instagram.
SOURCE Mountain Mike’s Pizza
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