Here’s The Scoop: Pet Butler is on a National Mission to Make Pet Ownership Virtually Care-Free
February 25, 2020 // Franchising.com // Plainfield, IL - We’ve become a one-stop shopping society. You can go online to a single e-tailer and have products delivered to your doorstep from literally millions of retailers with the push of a button. And now Pet Butler is aiming to bring that same convenience and ease of use when it comes to the responsibility and care of man’s best friend, providing not only an in-demand service for its clients, but an outstanding opportunity for pet lovers to turn their passion into a business.
Pet Butler provides dog poop-scooping services and pet-waste removal to homes and multi-family communities for thousands of clients across North America. But the Plainfield, Il. based company known for being No. 1 in the “No. 2” business is looking to expand its footprint even more, with an aggressive expansion strategy along with the addition of complementary services pet sitting, dog walking and pet shuttle service to meet the growing needs of its current and future customers. Pet Butler is becoming the only service provider you will need.
Pet Butler is looking to add 60 franchises during the next five years to its existing roster of 30 franchises in 26 states. The company is targeting pet friendly communities in the North East, Midwest as well as the Southeast regions of the country. The change of seasons creates a good opportunity for our business to enter the market and “clean up” the piles of poop that often are left in the yard over the winter.
The parent company of Pet Butler is Spring-Green Lawn Enterprises (SGE), also operates Spring-Green Lawn Care, ranked #27 on the 2019 Top 100 Lawn & Landscape companies nationwide. SGE was established in 2015 and sought to add another consumer-focused brand and to leverage its proven operating and marketing platforms. It became a Pet Butler franchise owner that same year with the plan to acquire the system if it proved a worthy investment once operations were thoroughly vetted. Satisfied once its due diligence was complete, SGE acquired the Pet Butler franchise system in June 2017 and now offers a modernized model for prospective franchise owners with large protected territories that offer scalable growth and attractive recurring revenue. https://www.spring-green.com/franchise-opportunity/blog-spring-green-named-top-10-franchise-purchase-forbes/
Pet Butler’s client acquisition strategy centers on the tremendous response to the Plainfield, IL location and data from several sources putting the number of dogs in American households at 83.7 million. Pet Butler franchisees have the opportunity to provide weekly service eliminating the burden from a homeowner and providing a safer and poop free environment for their four-legged friends and family members. Pet Butler is also expanding its services. It is currently offering pet sitting, dog walking and pet shuttle services at its company-owned Chicago-area location and expects a national rollout at its National Training Conference in August of 2020. Lawn disinfection, deck and patio washing, flea and tick spray and goose poop removal are also offered regionally.
“With the continued growth in pet ownership and the trends in pet parenting, Pet Butler is well positioned to be the go-to service provider for your pets’ needs. “Our expansion of services is really about meeting the demand of our current and future customers, and we have been reinvesting in our marketing & technology systems to deliver a world class franchise model at a time where consumers demand is rising for these services. It is a great time to look at joining the Pet Butler organization.”” said James Young President of Pet Butler.
While you might think the economic impact of the pet poop industry is just a drop in the bucket, (sorry) that’s not nearly the case. According to the latest figures from market research publisher Packaged Facts, retail sales of pet cleanup products was expected to reach $4 billion in the U.S. this year. And it’s no surprise that pet owners are more than willing to spend - and spend a lot - on their furry friends. One recent report labeled the pet industry a “gold mine,” with spending estimated at $75 billion annually.
Pet Butler’s customer satisfaction surveys report an NPS (Net Promotor Score) of 74 which ranks them amongst some elite companies like Southwest Airlines and Apple Inc.
Through those surveys they also learned which additional pet services their current customers are already using. 40% of the survey respondents said they use a Pet Sitting/Dog Walking service and 60% said they would be interested in the service should Pet Butler begin offering it.
Another fun fact around Pet Butlers social mission - to promote the adoption of pets through local rescues and shelters - 60% of its customers adopted their dog from a local shelter and 40% of them halve 2 or more dogs.
With an affordable initial investment, Pet Butler also offers an attractive opportunity for existing business owners who already provide pet sitting/boarding, veterinary services, dog training or even specialty pet stores looking to add to their service offerings. One of the biggest values recognized by both pet industry business owners and entrepreneurs looking to scale their business is the back-office support. Pet Butler supports franchise owners by answering all sales calls, customer service calls, and scheduling and payment processing. This allows the franchise owner to focus on building the business locally and developing their operations team to meet the demand for service.
“With the back-office support, I can keep my overhead low and focus on what I do best, being active in the community and developing my local team. Pet Hulse, Pet butler franchise owner The market shows there has never been a better time for individuals to turn their passion for pets into a business such as Pet Butler. A recent TD Ameritrade study of millennials estimated they spend an average of $1,285 on their dogs and that spending is likely to only increase. TD Ameritrade’s survey also found that millennials expect to spend more money on their dogs over the course of the pet’s lifetime than they do on their own lifetime healthcare costs.
“We see the love of pets, particularly dogs, as a wonderful, positive thing for society. They offer comfort as the world gets tougher to navigate. Hopefully with our future services becoming the norm, more and more people will be able to adopt a dog and afford to care for it like the beloved family member that it is,” concluded Young.
About Pet Butler
Pet Butler Franchise was acquired in 2017 by Spring-Green Enterprises, the parent company of +43-years-old Spring-Green Lawn Care and SGE Marketing Services. Pet Butler provides an opportunity for pet lovers to turn their passion for pets into a business. To learn more about how Pet Butler serves pets and their people, visit www.petbutler.com and connect on Facebook and LinkedIn.
SOURCE Pet Butler