Muscle Maker Grill - Delivery Operation Ramp Up and Operating Update In Response to Current COVID-19 Situation
Burleson, Texas, March 24, 2020 // GLOBE NEWSWIRE // - Muscle Maker Grill (NASDAQ: GRIL) We want to provide a brief update on the current operating environment in response to the ongoing COVID-19 pandemic. While this is proving to be a difficult operating environment across all industry sectors, we view the role of the food industry as crucial, and we remain committed to ramping up operations to continue to serve Americans during this difficult time. Not only are we continuing to serve our guests, from our corporate restaurants and existing franchise model, but also to maintaining an eye on the future, so that we can be prepared for any shifts in the marketplace. We believe our recent announcements regarding Fort Bragg and the 10 location commitment for the delivery-only kitchens provides a clear indication of the non-traditional development direction that we are executing, in spite of the current climate and helps to best position the company for the future.
We are taking considerable strides to protect both our employees and our guests as it relates to safety protocols. A standard operating procedures guide covering guest safety measures, employee wellness, and restaurant sanitation has been sent to the entire Muscle Maker Grill system. Detailed instructions were included to ensure that we continue to uphold our brand standards. Given the operational differences within our model, these protocols vary slightly between military and non-military locations, but we remain open for take-out and delivery in most restaurants. While some of our restaurants have closed temporarily, most remain open but have reduced their hours of operation to comply with state and city recommendations, and to give our employees ample time to return home to their families.
Muscle Maker Grill is doing its part to meet the demand of delivering healthier food directly to our guests in the face of social distancing. Our staff and prep facilities are prepared and in addition we have launched 3rd party ordering (GrubHub, UberEats, Door Dash etc.) in all applicable corporate restaurants to provide safe and convenient ordering for all guests. Guests also have the option to place orders for delivery through the MMG Rewards app or online at https://musclemakergrill.com/order-now/. The brand is running targeted ads around all restaurants, corporate and franchised, on social media to drive healthy meal plan sales. Delivery specific offers are available to the franchise community and are being distributed by the MMG Rewards email program. In addition, we have introduced our free nutrient dense immunity boosters to be included with smoothie and shake purchases for those looking to give their immune systems a healthy boost
In an effort to share the burden and show that we’re all in this together, we have set up a royalty deferment program for our franchise community. Franchisees are eligible to receive a 50% deferment on royalties and a reduction in their marketing/advertising contribution. The program is available for 30 days but will be reevaluated based on market conditions at its conclusion.
As a reminder, Muscle Maker Grill has been providing meal plans, take-out and delivery services for many years, we have experience in this area. A significant portion of our existing business is derived from take-out and delivery sales today. We want to ensure our customers know we are open and operating providing healthier alternatives to their favorite meals. We wanted to take this opportunity to thank our employees and guests for their continued loyalty through what are clearly challenging times. There are many unknowns at this point regarding the impact of COVID-19, but we want to reiterate our ability, as a company, to make our ongoing contribution by continuing to provide healthy food options throughout all our locations.
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.
This press release may include “forward-looking statements.” To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.
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