Seniors Helping Seniors® Sees Increased Interest in its Services, Looks to Hire 1,500 Caregivers Across System
With COVID-19 presenting major risk to the senior community, more people are moving their senior loved ones to in-home care
READING, Pa., April 14, 2020 // PRNewswire // - Seniors Helping Seniors®, an in-home care franchise that primarily hires senior caregivers, is seeing increased demand for its services amid COVID-19. With seniors being the most at-risk group, and coronavirus presenting a major concern in nursing homes, the brand has seen a 14% increase in website traffic.
"Seniors are one of the most high-risk demographics in the COVID-19 pandemic, and the mandatory quarantine guidelines can take a toll on their mental health and wellbeing," said Daniel Jan, VP of Operations for Seniors Helping Seniors®. "Plus, with nursing homes presenting a major risk if an outbreak occurs, more people are moving their senior loved ones into an in-home setting to minimize exposure and ensure safety."
The increased demand for Seniors Helping Seniors® in-home services is allowing the company to create 1,500 caregiver jobs in markets across the country, providing job opportunities for seniors who are out of work due to COVID-19. Because Seniors Helping Seniors® primarily hires seniors as caregivers, the brand is uniquely positioned to help seniors, on both the giving and receiving side of care.
Seniors Helping Seniors® was founded in 1998 by husband-and-wife team Kiran and Philip Yocom, to provide loving and compassionate in-home care to seniors. Kiran, who grew up in India, was inspired by Mother Teresa and the work she was doing in the country. After years of donating her weekly allowance to The Sisters of Charity, Kiran became a follower of the Catholic nun and worked alongside her to help with humanitarian efforts. This work solidified Kiran's belief in providing loving and empathetic care to seniors and provided the foundation for Seniors Helping Seniors®. Kiran moved to the U.S. in 1995 and married Philip shortly after that. In 1998, the Yocoms founded Seniors Helping Seniors® in Reading, Pennsylvania as a non-profit. In 2006, the Yocoms decided to leverage Philip's franchising experience and opened the business for franchising.
"The senior community needs our help, now more than ever. We are very fortunate to be able to continue to provide our services through loving and compassionate care to seniors and offer job opportunities for those that have lost work due to the impact of this pandemic," said Kiran. "Bringing Love into the lives of Seniors with Dignity and Respect® is at the core of our business model. We all have the power to bring love, dignity and respect into the lives of seniors; that's why love is in our care. It's not just about logistical care like cooking a meal or vacuuming; it's about the relationships that we create between client and caregiver."
About Seniors Helping Seniors®
Seniors Helping Seniors® was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India and later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding homecare provider in the U.S., Seniors Helping Seniors® stands apart from as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® has grown to over 200 locations in 30-plus states and seven international locations, with 125 franchise partners. For more information on Seniors Helping Seniors®, visit https://seniorshelpingseniors.com/.
SOURCE Seniors Helping Seniors
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