Team Liquid Launches The Liquid Galaxy Qualifier, Presented by Jersey Mike’s Subs
- The Liquid Galaxy Qualifier marks the first regional tournament in Teamfight Tactics (TFT) esports and the first competitive TFT event with a major brand sponsor
- Winner and runner-up will have a shot at winning the TFT global championship title and $200,000 prize
May 12, 2020 // Franchising.com // Team Liquid is proud to announce the Teamfight Tactics Liquid Galaxy Qualifier (LGQ) presented by Jersey Mike’s Subs, in partnership with Riot Games, beginning this Saturday, May 16. The LGQ will see 2,000+ participants battle for two seats at the Teamfight Tactics: North America and Oceania Final. From there, two players will go on to compete at the global Teamfight Tactics: Galaxies Championship for a $200,000 prize.
The LGQ is a tournament of many firsts. It’s the first qualifying event for North America and Oceania, as part of Teamfight Tactics’ first global competitive circuit, and Jersey Mike’s - a long-time partner of Team Liquid - will be the first presenting sponsor of a competitive TFT event. Jersey Mike’s and Team Liquid will provide branded online check-ins for participants, special deals for entrants, and more activations to be streamed live at the Liquid Galaxy Final on July 18.
Teamfight Tactics is an auto-battler game that’s both light-hearted and deeply complex, and has attracted 80 million players since launching in June 2019. TFT has been the center of a lively community of content creators, competitors grinding to the top of the in-game ladder, and fans who enjoy a competitive thrill similar to watching a poker player plan, bluff, and execute to be the last one standing.
The Liquid Galaxy Qualifier begins Saturday, May 16, with a final tournament held Saturday, July 18. The LGQ is an eight-week, open sign-up tournament, which will see 256 participants compete at each weekly event. The winner of each event will secure a seed in the final tournament. After eight competitive weeks, the winners will converge at the Liquid Galaxy Final, which will be live-streamed on Team Liquid twitch and supported by Twitch Front Page.
The LGQ will be the latest in a long series of tournaments Team Liquid has hosted for communities across all esports genres. Team Liquid has recently hosted a weekly VALORANT Academy series, two online VALORANT showcases (one of which featured DJ Zedd and WNBA star Aerial Powers), and two of the biggest online Smash tournaments in history: The Box (with 8,000+ entrants) and the Soaked Series Invitational (4,000+ entrants and a $10K first-place prize).
Steve Arhancet, Co-CEO of Team Liquid, said: “Teamfight Tactics players have some of the biggest hearts (and biggest brains) in esports, and we’re honored to work with Riot and Jersey Mike’s to give them their first chance to shine on a regional and potentially global stage. Team Liquid’s roots are in supporting communities around esports, and the Liquid Galaxy Qualifier is our way to support the community around TFT - by celebrating the top players in the space and creating moments fans will remember years from now.”
Jeff Hemschoot, Marketing Director at Jersey Mike’s Franchise Systems, Inc., said: “Teamfight Tactics has quickly become one of the most popular strategy games, and Team Liquid has built one of the most passionate esports communities in the world. So when we heard about the Liquid Galaxy Qualifier, we knew we had to take part. We’re proud to be the first presenting sponsor of a major TFT event in North America, and help put a spotlight on the region’s greatest stars.”
About Team Liquid
Team Liquid was founded in 2000 in the Netherlands and has evolved into one of the leading international multigame esports teams with training centers in Utrecht, São Paulo, Brazil and Los Angeles, California. Team Liquid has over 80 athletes competing across 17 distinct games, including all major esports titles, such as DOTA 2, League of Legends, CS:GO, Fortnite, Rainbow 6: Siege, and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful esports teams in the Western market in terms of competitive achievement and fan engagement across multiple sports. Their League of Legends franchise is undefeated in North American in 2018 and 2019, claiming four LCS titles in four splits and a second place finish at the international tournament the Mid-Season Invitational, while their CS:GO team won the Intel Grand Slam in 2019.
In addition to the premier esports team franchise, Liquid Enterprises operates various business units created to complement its esports athletic brand. This includes influencer management agency Liquid Media, esports wikipedia Liquipedia, and 1UP Studios, the full service production company known for its high-quality esports documentary style filmmaking, and creative commercial content.
In September 2016, controlling interest in Team Liquid was purchased by esports ownership group, aXiomatic. aXiomatic leadership includes Co-Executive Chairmen Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh who together represent an unparalleled team of sports, technology, entertainment and investment industry titans.
About Jersey Mike’s
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 2,500 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Voted America’s Favorite Sandwich Brand in Market Force Information’s 2019 QSR study, Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread - the same recipe it started with in 1956 - and is passionate about giving back to its local communities. (Founder and CEO Peter Cancro shares company history.) Customers can download Jersey Mike’s new app and log into their MyMike’s™ account to earn free subs, a birthday reward and much more.
SOURCE Jersey Mike’s
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