Silvercrest Launches Advanced Radio Buying Augmentation To Their Proprietary Local Marketing Automation Platform (LMap)
Proprietary Technology Creates Comprehensive and Consolidated Way to Plan and Purchase Local Radio with Unprecedented Aggregation of Information and Visualization.
June 30, 2020 // Franchising.com // LOS ANGELES, CA - Silvercrest’s robust proprietary martech portal, Local Marketing Automation Platform (LMap), is the only platform that allows brands to manage and access all of their marketing and media needs from one portal.
Silvercrest’s technological innovation and custom-built tools can simplify a brand’s national and local marketing needs. LMap is the only system that allows brands to manage and access from one portal: Territory Analysis, Media Planning & Buying, Ad Fund Budget Planning Tool, Automated Creative Versioning, Print-On-Demand, Coupon Bar Code Scanning & Analysis, Grand Opening Media & Kit Automation, Specialty Products & Apparel, Local Store Marketing Spending, Email Marketing, Social Media Management.
Pulling critical information from multiple sources, and combining it with proprietary technology, customer data, distribution information, and media buying, Silvercrest now provides the most advanced local Radio Buying capabilities for every station in the country, rated or unrated, from within the same platform.
No other platform leverages interactive mapping technology, rankings, inventory, and pricing in one source. With LMap, individual locations can look at their mapped area, layer on customer and/or propensity data, evaluate all the different radio options, understand signal strength, assess rankings against demographic data, compare pricing and Cost Per Point for daypart and length of spot, and add it to their plan. From the same platform, a brand can then traffic the radio spot to the individual radio stations.
“We love to identify areas where we build technology that reimagines existing tools, and ultimately reinvent the process. Typically in planning and buying local radio, you would have to compile the pricing, ranking, and location information from at least three different sources, at a cost for that information, and then combine that into a spreadsheet to evaluate the best options. We are programmatically pulling that information into our proprietary system, and then also providing brands with access to our advanced consumer data aggregation, thereby enabling pioneering visualization and an informed buy to be planned, placed, and trafficked in minutes, rather than days or weeks,” says William Rodriguez, President and Co-Founder of Silvercrest.
With the latest development to LMap, Silvercrest is the only platform that combines all aspects of brand’s marketing technology stack, and also the most advanced media planning and buying platform.
Silvercrest’s LMap is a marketing technology single solution.
Silvercrest is a technology company dedicated to delivering sophisticated marketing and media solutions.
Silvercrest was founded in 2011 by William Rodriguez and Ryan Gesler who realized a growing need for franchises to access marketing and media efficiently, teaming up to create Silvercrest, an agency dedicated to delivering brand solutions for franchise and multi-unit organizations with the combination of proprietary technology, customer data, marketing needs, and media buying, harnessed in one sophisticated yet simple platform: LMap.
Silvercrest’s technological innovation and custom-built tools can simplify franchise brand’s national and local marketing needs. LMap is the only platform that allows brands to manage and access all of these needs from one portal: Territory & Data Analysis, Media Planning & Buying, National Ad Budget Tools, Automated Creative Versioning & Customization, Print-On-Demand, Coupon Bar Code Scanning & Analysis, Grand Opening Media & Kit Automation, Specialty Products & Apparel, Local Store Marketing Tracking, Email Marketing, Social Media Management, and Franchise Development. Powering this is their Local Marketing Automation Platform (LMap) which is a user-friendly, cutting-edge cloud-based system.
Chief Marketing Officer
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