Baristas are back! Costa Coffee Welcomes Your Return With A Free Coffee
July 06, 2020 // Franchising.com // As lockdown lifts and we begin to get into the swing of our ‘new normal’, many will be looking forward to returning to the Nation’s Favourite Coffee shop*, Costa Coffee for their favourite barista-crafted coffee.
As it celebrates the re-opening of 2,000+ of its UK stores from the end of July, it will welcome back customers with something a little special from Monday 6th July…
A FREE perfectly handcrafted drink of their choice when they register with the Costa Coffee Club mobile app. The offer is available to both current Costa Coffee Club members and to newly registered users. Both will receive 300 points, equivalent of £3, which they can spend on a drink of their choice in any participating Costa Coffee store across the UK from Monday 6th July, valid for 12 months from activation.
Whether you’ve been craving a classic Americano, Cappuccino, our signature Flat White or even our indulgent Hot Chocolate, your expert Costa Coffee barista will welcome you back with the order you’ve been missing the most. With coffee remaining the nation’s favourite hot drink** and Costa Coffee voted the most missed coffee shop brand by consumers in a recent survey***, it’s no wonder that coffee lovers are thrilled to have their local stores re-opening for their much anticipated caffeine fix.
Don’t fancy a drink? No problem! The 300 bonus points can be used on any food item to the value of £3, including our delicious flaky all-butter croissant, our best-selling Millionaire’s Shortbread or even our British Smoked Bacon Bap.
Neil Lake, managing director of Costa Coffee UK&I, said: “We have been overwhelmed by the positive feedback from our customers as we begin to re-open our stores. As we near our next key milestone of 2000+ store re-openings by the end of July, we’re delighted to treat Costa Coffee fans to a handcrafted drink, on us.
“To ensure both our customers and team members are safe we have introduced some new measures across our estate, while also maintaining the warm environment that we know they have been missing.
“We’re looking forward to welcoming everyone through our doors to enjoy their favourite Costa Coffee drink!”
With 2,000+ Costa Coffee stores reopening across the country from the end of July, all you need to do is claim the offer via the Costa Coffee Club mobile app.
From Monday 6th to Friday 31st July 2020 (inclusive) any new customer who downloads and registers with the Costa Coffee mobile app will receive 300 bonus points instantly (equivalent to £3) to spend in a Costa Coffee store or Costa Coffee drive-thru in the UK. Any Coffee Club card customers just need to download the app and log in with their existing registered username and password.
Those already registered with the Costa Coffee mobile app will also receive a special thank you, with 300 bonus points being automatically added to their current points total by the 6th July.
This is a Costa Coffee Club mobile app only offer. Customers must have the app to log-in or must download and register. Anyone aged 16+ can take part in the promotion.
Costa Coffee Club app users have 12 months to spend the additional 300 points.
As a Costa Coffee Club member there’s no more waiting in line - you’re a VIP now! Using the mobile ordering service you can ensure your beverage is ready when you walk into the store. To check out where your nearest Costa Coffee store or drive-thru is located please click here.
The free coffee offer is open to anyone 16+ years.
*Allegra Strategies, 2019
*Mintel, March 2020 (Guardian source)
***Market Measures (UK Tracking to 14th June) 46% of consumers missed visiting their local coffee shop more than pubs, bars and fast-food restaurants, during the lockdown. Out of all brands surveyed, 28% of consumers stated that Costa Coffee was the brand that they missed the most.
How can I enjoy my free drink?
New customers can download the Coffee Club app in order to register. Once you’ve followed the quick registration process, 300 points will be automatically added to your account. Current Coffee Club app members will automatically receive 300 points in their account from Monday 6th July – simple!
The perks of the Coffee Club app don’t end there. While collecting points means more treats, you’ll also be able to get VIP treatment and jump the coffee queue by using the mobile ordering service via the app**.
Keeping you safe
Customers visiting their local Costa Coffee stores will see that each store has been equipped with protective equipment, hand sanitiser stations are in place and all stores are currently operating with contactless only payment.
Both inside and outside stores, floor signs have been carefully placed to adhere to social distancing guidelines and high-quality Perspex screens have been installed at all counters at take-away stores, with designated pick-up points for delivery and mobile order collections.
With all drive-thru lanes now open across drive-thru sites, bespoke one of a kind serving hatches have been designed for Costa Coffee to ensure customers can collect their order with no contact. These cleverly designed hatches, which lower items from the service hatch down to customer’s vehicles, have a built-in acrylic hygiene screen to provide maximum protection for both customers and Costa Coffee team members. These hatches have proved so successful within drive-thru stores, Costa Coffee will be looking to trial these external hatches within its Argyll Street store in London.
About Costa Coffee
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee operates in 31 international markets, with over 2,700+ coffee shops in the UK&I and 1,200+ globally. We are the fastest growing coffee shop business in the UK&I and are proud to be the nation’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for ten consecutive years (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019).
Making a positive contribution to the communities we are part of its extremely important to us, both here in the UK and across the world. That’s why we established The Costa Foundation, a registered charity with the aim of improving the life chances of children in coffee growing communities by helping them access a safe, quality education. So far, the Costa Foundation has funded over 80 school projects and changed the lives of more than 75,000 children. We also have a UK-wide Community Programme, which enables our teams to volunteer their time to good causes locally and to invite community groups to make use of our welcoming space in store.
In 2011, Costa Coffee purchased Coffee Nation, which is now Costa Express. Today, Costa Express operates in nine international markets, with over 8,500+ coffee bars in the UK and more than 1,000+ globally. Proudly serving the same famous Mocha Italia blend found in stores, combined with fresh milk to create a delicious and warming cup of coffee on the go.
SOURCE Costa Coffee
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