TruFusion Debuts Innovative New Studio Prototype Amidst Accelerated Franchise Development Growth

By: TruFusion | 0 Shares 312 Reads

August 04, 2020 // Franchising.com // LAS VEGAS - TruFusion announced today the debut of its new prototype. TruFusion invested in designing a new prototype to expand its offerings and support the company’s franchise development efforts.

The new 2-3 room prototype was designed to give new and existing franchisees an opportunity to open a TruFusion studio in a smaller space while still capturing the brand’s signature approach to boutique-style fitness. Traditional TruFusion studios consist of 4-5 rooms and total 10,000 to 14,000 square feet, and the new model will consist of 2-3 rooms and will total 4,500 to 7,500 square feet. Despite the smaller footprint, the smaller studios will provide the same offerings as traditional locations, with a variety of heated and non-heated workout options, including Yoga, Barre, Pilates, Bootcamp, Kettlebell, Battle Ropes, Boxing and TRX.

“While our existing operators have experienced incredible success with our traditional studio design, we recognized that it was important to offer franchisees flexibility and provide a multitude of options to make TruFusion accessible in more markets. Our new prototype will allow owners to bring an innovative new fitness and yoga concept to their community in a smaller footprint that doesn’t sacrifice TruFusion’s signature one-of-a-kind experience,” said Kari Comrov, President of TruFusion.

TruFusion also announced the hire of Brandon Campbell, who will spearhead the brand’s franchise efforts as the Director of Franchise Development. Rusty Bridges, former Executive Vice President, will now serve as the company’s COO and Caitlyn Weiss, former Executive Vice President of Franchise Development will now take on the role of Executive Vice President of TruFusion.

SOURCE TruFusion

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