Tropical Smoothie Cafe® Continues Record-Setting Positive Performance Despite Pandemic
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Tropical Smoothie Cafe® Continues Record-Setting Positive Performance Despite Pandemic

Leading Fast-Casual Concept Credits Healthier Menu and Ordering Convenience for Industry-Leading Results

August 13, 2020 // // Atlanta, GA - Tropical Smoothie Cafe, LLC, the franchisor of a leading national fast-casual concept known for its better-for-you-smoothies and food with a tropical twist, today announced record-setting results of +25.5% comp sales and +5.8% comp transaction growth in July. July’s stellar results follow a record-setting June and continue a long history of industry-leading performance.

Charles Watson, CEO of Tropical Smoothie Café, LLC credits two key differentiators for the brand’s success during the pandemic. “Consumers are looking for ways to eat healthier because of COVID-19, but they don’t want to sacrifice flavor. Our menu includes incredibly delicious food and smoothies that can be a healthier alternative to traditional QSR options,” Watson said. “Our guests also appreciate how easy and safe we’ve made it for them to order from us. By offering online ordering, app ordering, delivery, curbside pick-up, and carry-out, it’s especially easy for guests to safely order in the way that is most convenient for them, even if they want a completely contactless experience.”

In addition to its record-setting performance, Tropical Smoothie Cafe continues to expand its footprint nationwide with the opening of new locations at a brisk pace. The company has opened 55 new cafes across the U.S. year-to-date and is on track to open more than 85 new cafes this year.

“I couldn’t be prouder of the incredible work our franchisees have done supporting the communities they serve and delivering an exceptional experience to our guests. Their commitment to inspiring better is what’s driving our rapid growth.” Watson said.

About Tropical Smoothie Cafe®

Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring a healthier lifestyle with more than 860 locations nationwide. Serving better-for-you smoothies, wraps, sandwiches, and flatbreads, Tropical Smoothie Cafe also offers upgraded app technology and enhanced mobile ordering capabilities to further elevate the digital and dine-in cafe experience and emphasize the brand's focus on convenience. The rapidly growing franchise has received numerous accolades including rankings in QSR's 10 Best Franchise Deals, Entrepreneur's Franchise 500 and Forbes' Best Franchises, as well as Franchise Times' Top 200+. In 2020, the brand was recognized amongst NRN’s 10 Fastest-Growing Restaurant Chains, Franchise Business Review’s Top 50 Multi-Unit Franchises and Best Multi-Unit Franchises, and Tropical Smoothie Cafe CEO Charles Watson was recognized as one of NRN’s Most Influential CEOs.

SOURCE Tropical Smoothie Cafe®


Media Contact:

Lauren DeCordova
5W Public Relations

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