Bloomin’ Blinds Pinpoints Minneapolis for Development
Seeks to Grow Footprint After Finding Success with First Franchise Location in St. Paul
Leading Window Treatment Franchise to Expand into 12 New Territories Across Minnesota by 2024
October 22, 2020 // Franchising.com // MINNEAPOLIS - Bloomin’ Blinds, the leading window treatment franchise, recently announced its aggressive expansion plans slated for Minnesota. As the only franchise concept in the space to offer both window treatment and repair services, Bloomin’ Blinds plans to bring at least 12 new franchisees to the state over the next three to four years. The brand is specifically targeting expansion in St. Paul, Eagan, Bloomington, Edina, Longfellow, Eden Prairie, Maple Grove, Brooklyn Park, New Brighton, Hugo, Coon Rapids and Duluth. The brand set aggressive goals for new franchises in 2020 and, having seen demand for services skyrocket amid the pandemic, is ready to ramp up its expansion plans before year-end and break into new markets.
The growth phase specifically targets the state of Minnesota, hot off of its first location opening in St. Paul in Q3 of 2020. The state provides ample growth opportunity for the brand, as there has been an uptick in demand for home improvement projects during the pandemic, and Minneapolis has a lack of window covering repair providers in the metro area. Bloomin’ Blinds chose Minnesota as an area for further development as it strives to increase brand awareness in the Midwest states ahead of 2021.
“Minneapolis is a hub for young people – named one of the best cities for recent college grads in 2020 – as well as for families who are moving into and renovating their first homes, making it a top performing market for home improvement concepts,” said Ray Lyons, owner of Bloomin’ Blinds St. Paul. “Having a mobile franchise is a great added benefit of the brand, especially as we continue to face a pandemic – we’re able to open quickly and assist homeowners without missing a beat.”
Known for delivering a superior customer experience, Bloomin’ Blinds offers both window treatment and repair options with the ultimate goal of helping complete a homeowner’s vision from start to finish. The brand has invested in technology that allows the customer to feel safer ahead of a consultation, as the dispatched vehicle is GPS tracked and the mobile app displays a headshot and bio of who will be arriving for the service.
“Minnesota has been long been a targeted growth state for the franchise,” said Kelsey Stuart, the CEO of Bloomin’ Blinds. “With our corporate office in Texas, we’ve set our sights on a Midwest expansion with the ultimate goal of finding great franchise partners who are able to cultivate strong connections with their community and create a positive name for the brand in new states.”
To become a part of the ever-growing $29.9 billion-dollar window covering industry, prospective franchisees can expect a total invest range between $45,000 - 117,000 with discounts available for military veterans and first responders. With 55 territories open across the U.S. in development, the brand is on track for continued strategic franchise expansion, with a goal of operating more than 100 locations by 2022. Recession resistant, the Bloomin’ Blinds franchise opportunity includes unparalleled home office support, complete with comprehensive hands-on training prior to opening, and a tight-knit support group of franchisees dedicated to providing an unmatched, efficient experience to customers.
About Bloomin’ Blinds
Founded in 2001, Bloomin’ Blinds is a family-run business that has created a niche in the window covering industry by providing both high-quality products and installation alongside cleaning and repair services. Led by three brothers – Kelsey, Kristopher and Kevin Stuart – Bloomin’ Blinds treats each franchisee like family and values the freedom that comes hand-in-hand with franchising. The concept’s business model consists of mobile owner operators, making consultations and installations even more convenient for both consumers and franchisees. A testament to the success and recent rapid growth of the brand, Bloomin’ Blinds ranked #160 on Entrepreneur’s Franchise 500 list, #150 on Entrepreneur’s Top Growth Franchises and was recognized as a Top 100 Low-Cost Franchise by Franchise Business Review in 2020. With more than 50 locations across the country, Bloomin’ Blinds is quickly growing and plans to have 100 franchises open by 2022. For more information, visit the Bloomin’ Blinds website.
SOURCE Bloomin’ Blinds
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