Massage Heights Signs Agreement to Develop Two New Retreats in Dallas-Fort Worth Market
Existing Franchisees Grow Their Massage Heights Portfolio in Texas
November 13, 2020 // Franchising.com // SAN ANTONIO, Texas - Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, announced today that it has signed a franchise agreement with existing franchisees, Todd and Rena Bell, to develop two new Retreats in the Dallas-Fort Worth area, which are slated to open by the end of 2021.
The Bell’s opened their first Massage Heights Retreat in San Diego, California after relocating from Dallas, Texas in 2015. After building a strong Retreat in California, the husband-and-wife duo identified the need for additional locations in their hometown of Dallas, where they recently relocated back to and currently reside. Their development efforts will grow Massage Heights’ footprint in the Dallas-Fort Worth market to eight locations in the area, broadening the local reach for Members and fueling the brand’s momentum and development across the state of Texas.
“Rena and I were first introduced to Massage Heights in 2010 and quickly became loyal members to our local Retreat. Once we started to explore the possibility of franchising the concept, we learned about the proven business model and unparalleled level of support offered to franchisees through Massage Heights’ corporate team,” says Todd Bell. “We’ve been operating our San Diego location for five years and it’s been a truly rewarding and prosperous endeavor that has allowed us to elevate the lives of our local community. We’re thrilled to be expanding with the brand and are proud to be part of the accelerated growth in an area that means so much to us.”
Massage Heights was founded in 2004 by CEO and Co-founder, Shane Evans with her husband, Wayne, after realizing the need for professional and affordable massage services. Through their own experience of recurring back pain and lack of finding a consistently affordable therapeutic option for massage therapy, Shane and Wayne opened the first Massage Heights location. After realizing the growing demand for massage therapy as part of people’s everyday lives to manage chronic pain, reduce stress, and countless other symptoms, they saw an opportunity to take the brand national, giving consumers an elevated experience in each Retreat. The brand has grown from a single retreat in San Antonio, Texas, to more than 120 locations across North America.
Prospective franchisees should have $175,000 in liquid assets and minimum $400,000 net worth per location, as well as experience in sales or retail management and managing hourly wage employees. As part of its growth strategy, Massage Heights is targeting franchise development in Nashville, Denver, Atlanta, Dallas, St. Louis and Las Vegas.
SOURCE Massage Heights
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