Better Homes And Gardens Real Estate Introduces "Season of Sharing" Campaign Focused On Celebrating With Style At Home
Research Identifies How "Home for the Holidays" May Play Out in New Ways This Year
November 30, 2020 // Franchising.com // MADISON, N.J. - Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, announced today its Season of Sharing campaign for consumers seeking creative ways to celebrate the holidays ahead. This new campaign features relevant and timely lifestyle ideas curated by Better Homes and Gardens Real Estate and Meredith Corporation, which produces the Better Homes & Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year's Eve activities, including socially distant party ideas, décor, recipes and more.
In addition to ideas on how to celebrate the holidays at home, the Season of Sharing campaign also features "Ways to Give Back". The section includes suggestions for giving back this season such as researching local volunteer opportunities, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page also showcases the holiday-related philanthropic efforts of BHGRE® affiliates across the country to provide additional inspiration.
The Season of Sharing campaign was inspired by data-rich insights and predictive analytics from the Meredith Data Studio, Meredith's research and insights division, which uncovered how consumers are planning to celebrate and enjoy the holidays at home.
- 88% of Meredith Women expect to celebrate the holidays differently this year, but plan to celebrate.
- More than half of Meredith Women plan to spend more time cooking and baking this year than last year.
- Interest in multi-generational recipes is forecasted to increase 30% this December over the previous year.
- Recipes that kids can cook are trending, with a 35% forecasted increase over last year.
Based on a forecasted November 43% increase in online cookie recipe views, Meredith Data Studio predicts an earlier, larger cookie craze this holiday season.
- Food gifting is fully on the front burner this year with a forecasted November 29% increase over 2019.
Consumers can access the Season of Sharing campaign on BHGRE Life, the brand's content hub that delivers design, lifestyle and entertaining content throughout the year, and BHGRE's social media channels including the Better Homes and Gardens Real Estate Facebook page. The Season of Sharing campaign will continue to offer new ideas and inspiration from BHGRE affiliated agents and brokerages throughout the holiday season.
*Sources: Meredith Proprietary First-Party Data and Insights Data Studio Platform, Meredith Holiday Predictions Survey August 12, 2020.
"The 2020 holiday season will be unlike any we've experienced. As the leading lifestyle brand in real estate, we wanted to showcase the many ways we can still create cherished memories with family and friends in our homes. Our partnership with Meredith Corporation and Better Homes & Gardens magazine provides us access to insights from a network of dedicated, brand loyal consumers that ensures we deliver relevant and timely lifestyle content to consumers year-round. The Season of Sharing campaign empowers our affiliated agents to remain connected with their sphere of influence along with past and current clients long after a transaction closes."
- Christine Zoeller, Vice President, Marketing at Better Homes and Gardens Real Estate
SOURCE Better Homes and Gardens Real Estate LLC
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