Chipotle Tests Smoked Brisket In Select Markets
Company Added
Company Removed
Apply to Request List

Chipotle Tests Smoked Brisket In Select Markets

The new protein option is now available in Cincinnati and Sacramento for a limited time

NEWPORT BEACH, Calif., Nov. 30, 2020 // PRNewswire // - Chipotle Mexican Grill (NYSE: CMG) today announced it is testing Smoked Brisket at 64 restaurants throughout Cincinnati and part of Sacramento, California. Chipotle's latest protein features smoked beef brisket that is seasoned with a special spice blend, seared on the grill every day, and finished with a sauce made with Mexican peppers.

"We're thrilled to offer a new, responsibly-sourced brisket that tastes terrific and meets our industry leading Food with Integrity standards," said Chris Brandt, Chief Marketing Officer. "The richness of our real Smoked Brisket recipe delivers a craveable new flavor to our guests as we continue to innovate across our menu."

Chipotle is leveraging its stage-gate process to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy. In 2019 and 2020, three Chipotle menu items, Carne Asada, Supergreens Salad Mix and Queso Blanco, successfully completed the stage-gate process and were rolled out on a national scale. In July, Chipotle announced it is testing Cilantro-Lime Cauliflower Rice at restaurants in Denver and throughout Wisconsin, in addition to a digital-only quesadilla in Cleveland and Indianapolis. The company also introduced new certified organic Lemonades, Aguas Frescas, and Teas from farmer-founded Tractor Beverage Co. across all U.S. restaurants in late July.

Brisket will be available for in-restaurant, online, mobile, and contactless delivery orders at participating locations for a limited time.

SOURCE Chipotle Mexican Grill, Inc.




comments powered by Disqus
Share This Page

Subscribe to Our Newsletters