North Carolina Company Sponsors Discovery Channel’s ‘BattleBots’
Robotic lawn-mowing franchise Mowbot supports popular robot-fighting TV series and flame-throwing BattleBot
December 03, 2020 // Franchising.com // DURHAM, N.C. - BattleBots, the world’s ultimate robot-fighting TV series is back for a brand new season, and Durham-based Mowbot will be prominently featured throughout the steel splitting tournament. Returning from a COVID hiatus, the epic metal-crunching season premiers on Thursday, December 3, at 8 p.m. ET/PT on the Discovery Channel with Mowbot as the show’s platinum sponsor.
Mowbot – a national franchise aimed at disrupting the $99.5-billion-dollar lawn care industry with its robotic lawn-mowing service – has signed on to sponsor the new season of the most popular robotic combat sport in the world! The building of next-generation robots is a natural fit for Durham-based Mowbot, and its Husqvarna manufactured robotic lawnmowers.
“The robot battle community, and the broader maker community, are a robust and hard-working group who align with Mowbot values. We, here at Mowbot, want to encourage and support their creative vision as they push the boundaries in designing and building new robots,” said Tony Hopp, CEO of Mowbot.
Mowbot is so committed to the robotics community, it is also sponsoring one of the sixty teams in this year’s competition.
Team Mowbot, led by husband and wife team Craig and Corrine Danby of Clayton, North Carolina, have been waiting patiently for their shot at “The Giant Nut,” the world championship BattleBots top prize. The Danby’s have been working out of their Clayton garage for more than a year building, SlamMow! The suplex heavyweight robot has four wheels, four arms, and two flame throwers. It is designed to grab, slam, and set fire to the competition in the battle arena!
Thirty-five-year-old Danby built his first robot out of his grandfather’s WWII helmet and a remote-control car when he was just 12 years old. He even competed on the British TV show Robot Wars when he was young but says his robots were always “horrid.” But this season, with Mowbot’s sponsorship, he claims he is poised to break “The Danby Curse.”
“I’ve never had this kind of support. Having Mowbot has legitimized the passion I have for this. It finally feels like more than a hobby,” said Danby. “I don’t have to save for months to buy a motor, I can go buy it and experiment and concentrate on building and fighting robots and being a giant nerd.”
Team Mowbot’s SlamMow! will be going up against bots the likes of Tombstone, Whiplash, SawBlaze, and Captain Shrederator in the three-minute bouts in the battle arena. Each episode will also highlight the design and build of each bot and profile the teams, as passionate fans tune in from more than 150 countries. This season was filmed using strict health and safety protocols. There were no spectators but the teams themselves, cheering on the collisions from specially constructed “opera boxes” around the arena. Now it’s time for viewers to watch and see who gets pulverized and who advances to the 32-team single-elimination World Championship Tournament.
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