JM Family Enterprises Subsidiary Home Franchise Concepts Adds Kitchen Tune-Up to its Family of Brands
December 18, 2020 // Franchising.com // DEERFIELD BEACH, Fla. - Home Franchise Concepts, a subsidiary of JM Family Enterprises, has entered into an agreement to acquire Kitchen Tune-Up, an impressive and growing franchise company specializing in affordable kitchen updates through its network of 135 individual franchisees in 202 territories across the U.S.
JM Family and Home Franchise Concepts are focused on empowering the experienced team at Kitchen Tune-Up to continue to grow and provide value to its franchise network. This sale will provide Kitchen Tune-Up with additional resources such as expanded operational, technology and marketing support to continue to grow its reach while surpassing customer expectations.
Kitchen Tune-Up becomes the fifth brand in the Home Franchise Concepts portfolio, joining Budget Blinds, Tailored Living featuring PremierGarage, Concrete Craft and AdvantaClean.
“In adding Kitchen Tune-Up to our portfolio, we are strategically leveraging the strong culture and core competencies we’ve developed in our 50-year history working directly with the franchise model,” said Brent Burns, president and CEO, JM Family. “We feel there is great synergy between our companies and look forward to utilizing our combined talents to ensure continued success and growth for the franchisees.”
Founded in 1988 by David and Cindy Haglund in Aberdeen, South Dakota, Kitchen Tune-Up is a family-operated business with Haglund currently in the role of chairman and his daughter Heidi Morrissey as president since 2017. Morrissey, who was named one of Franchise Dictionary Magazine's "Woman of Wonder" in 2019 and 2020, will retain her role as president following the acquisition.
Morrisey said they pride themselves on listening and understanding the needs of franchisees and ensuring that “fun is part of every remodel. Homeowners generally don’t think remodeling a kitchen is fun, so our franchisees do what they can to make the experience enjoyable for customers and one they will want to tell their friends about.”
SOURCE Home Franchise Concepts
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