Old Chicago Pizza & Taproom Partners with CAULIPOWER® to Debut Cauliflower Crust
Award-winning pizza brand sees sales skyrocket 130% versus previous gluten-free option in first two weeks of launch
January 12, 2021 // Franchising.com // NASHVILLE - Old Chicago Pizza & Taproom is giving guests a way to feel good about indulging in delicious pizza with the launch of a new cauliflower crust from CAULIPOWER®!
Old Chicago, known for its amazing craft beers and food, has teamed up with CAULIPOWER, the number one best-selling cauliflower crust, to add crispy cauliflower crust to the Old Chicago menu. Though the award-winning pizza brand already had a gluten-free crust option on its menu, Old Chicago’s partnership with CAULIPOWER takes its better-for-you options to another level and widens the gluten-free selections to meet the needs of even more guests.
The new cauliflower crust is dairy-free, gluten-free, made with real cauliflower and is free from artificial colors, flavors or preservatives. CAULIPOWER Cauliflower Crust serves as a perfect substitute for guests with specific dietary needs or preferences, or for those simply seeking a better-for-you meal, while delivering a delicious, thin crust pizza experience.
“Pizza is part of our brand foundation,” said Josh Kern, chief marketing officer for SPB Hospitality. “We want to continue to evolve that foundation to bring our guests new and exciting ways to enjoy their favorite OC pizzas. Guests who have never tried a cauliflower crust before are usually shocked that it’s, in fact, vegetable-based. Now that we’ve introduced this crust on our menu, we’re excited to see how our guests enjoy this better-for-you option.”
In the first two weeks of the launch, CAULIPOWER Cauliflower Crust sales soared, increasing 130% over Old Chicago’s previous gluten-free crust option. Before adding the vegetable-forward cauliflower crust to its menu, 1.9% of Old Chicago’s pizzas sold were on the prior gluten-free crust. Now, with the addition of CAULIPOWER Cauliflower Crust, that number has jumped to 3.5%.
The new cauliflower crust comes on the heels of continued growth and innovation from Old Chicago. Since 1976, Old Chicago has been committed to innovation and excellence in craft beer, pairing those picks with delicious dishes that deliver a genuine Chicago-style goodness to its guests.
“We are thrilled to partner with Old Chicago as they continue to focus on innovation and offering a super-food, vegetable-packed, and gluten-free alternative to their customers,” said Julie Lim, president of sales foodservice at CAULIPOWER. “After a short time working with Old Chicago, the results are incredible and support the data that shows there is a migration of guests who are craving restaurant pizza, that is, in fact, better for you.”
Guests at Old Chicago can enjoy a world of discovery with specialty pizzas and 110 local and legendary craft beers. Hand-tossed crusts, signature sauces, and fresh-prepared ingredients honor the influence of Italian tradition and American innovation. Because great pizza deserves great beer, Old Chicago has a beer expert always on staff to guide guests through the World Beer Tour, featuring beers from down the street and across the globe. Whether it’s for on the patio, takeout or delivery, Old Chicago has a way for guests to enjoy their favorite slice and favorite pint.
SOURCE Old Chicago
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