Fresh Coat Sets Records in 2020 and is Poised to Take Advantage of Home Improvement Trends in 2021
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Fresh Coat Sets Records in 2020 and is Poised to Take Advantage of Home Improvement Trends in 2021

February 25, 2021 // Franchising.com // CINCINNATI, Ohio - Fresh Coat Painters is celebrating a breakthrough year and looking forward to exciting new growth in 2021. Despite the COVID-19 pandemic, Fresh Coat added 36 locations in 2020. The company also enjoyed four straight months of record-breaking revenue.

Fresh Coat quickly responded to the increased demands for healthy homes and workspaces during the pandemic, adding disinfect and protect services. These services provide an additional revenue stream for our franchise owners, while serving the community.

The year solidified the painting industry’s spot as an essential business, showing why Fresh Coat is a sound investment that can weather economic downturns and other unpredictable events.

“When the pandemic started, we had a lot of questions about how the marketplace would react,” said Tara Riley, President of Fresh Coat Painters. “The year definitely showed us how valuable our services are to home and business owners.”

Home improvement is booming as the pandemic’s lockdowns and stay-at-home orders caused more people than ever to pay attention to the appearance of homes and office spaces. On top of that, the painting industry, which is growing at a rate of more than five percent per year, is expected to improve even more as the economy regains strength, and construction projects across the country resume.

“We think 2021 could be a huge year for us because so many people are looking for a new start and something to smile about,” Riley said. “There are few things that can renew space quicker than a fresh coat of paint. We are excited to provide services people need right now.”

Fresh Coat, which is part of the Strategic Franchising family, offers residential and commercial painting services as well as pressure washing, wallpaper removal, drywall repair and other business and homecare essentials. The new disinfect and protect services include the only 30-day active and durable deterrent against viruses, bacteria, and mold.

Fresh Coat owners have access to experts like “The Wall Doctor,” Brian Santos, who is Fresh Coat’s Director of Education and helps keep the team informed on the latest trends and techniques.

SOURCE Fresh Coat

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