Ziebart Listed in Hottest Franchise Categories of 2021 by Entrepreneur Magazine
Leading Vehicle Care Provider Set Up for Strong Year as More Drivers Look to Extend Their Vehicle's Life
February 25, 2021 // Franchising.com // TROY, Mich. - As it gears up for another successful franchise-development year, Ziebart is garnering high praise from Entrepreneur magazine to start 2021. The magazine recently published its yearly "Hottest Franchise Categories," and Ziebart was listed in the "Automotive Services" category.
Despite the tough economic climate the COVID-19 pandemic brought, Ziebart experienced a strong 2020. This included continuing to grow brand awareness through various outreach efforts, like supporting local first responders, and launching relevant product innovations and messaging to meet the new needs of customers.
What drove last year's growth, and what will continue to have a positive impact on Ziebart's development in 2021 and beyond, is today's drivers – more and more of whom are hanging onto and trying to extend the lifespan of their vehicles. Given the unparalleled cleaning, enhancement and protection services the company is world renowned for, Ziebart is in an advantageous position to better serve drivers both now and in the years to come.
"Our franchise opportunity has always been an attractive one because of the best-in-class services we offer, but given the current climate and purchasing decisions of drivers today who view us as an essential business, we are in a prime position to take off," said President and CEO Thomas E. Wolfe. "We are honored by the inclusion in Entrepreneur's 'Hottest Franchises' lists. The continued strength of the automotive services category will allow us to keep building our franchise system with qualified entrepreneurs who are just as passionate about our customers' vehicles as they are."
At the start of every year, Entrepreneur magazine looks to predict the franchise categories positioned for the most success over the next 365 days. Automotive services, the category in which Ziebart was included in, made its first appearance on this list in years because of the category's essential services – which were especially important in 2020 and will continue to be a major focus in 2021.
As the No. 1 option for vehicle-appearance enhancement, Ziebart is the local expert for all-things automotive cleaning, enhancement and protection. From rust protection to detailing, paint protection to window tinting, Ziebart cleans and protects vehicles to prevent future costly repair
Fishman Public Relations
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