The Simple Greek Acquired by WOWorks, Parent Company of Saladworks, Garbanzo Mediterranean Fresh and Frutta Bowls
Fast-Casual Greek Restaurant Becomes Fourth Healthy Concept under Rapidly Growing WOWorks Umbrella
March 12, 2021 // Franchising.com // WEST CONSHOHOCKEN, Penn. - The WOWorks family of brands announced today it has added another restaurant concept to its growing portfolio with The Simple Greek, a franchise of fast-casual Greek restaurants. WOWorks was formed in December 2020 when the parent company of Saladworks acquired Frutta Bowls and Garbanzo Mediterranean Fresh. With addition of The Simple Greek, WOWorks will continue to drive explosive growth across all brands, which serve as healthy, nutritious and flavorful fuel so guests can pursue their passions and live their best lives.
The Simple Greek was founded in 2015 by entrepreneur and TV personality Marcus Lemonis. The brand aims to redefine the traditional Greek restaurant with an interactive concept that combines high-quality ingredients, open kitchens and Greek atmosphere in a fast-casual setting. The menu of the 24-unit concept is based upon a fresh, contemporary and healthy take on ancient Greek recipes.
“We are thrilled to welcome The Simple Greek to the WOWorks family during this exciting time of growth within our portfolio of restaurant brands,” said Kelly Roddy, CEO of WOWorks. “Guests are looking for menu choices that do more than merely sate their appetite in the moment, but serve as fuel to help nourish their mind, body and soul. With a menu centered around the Mediterranean Diet, The Simple Greek fits perfectly into a healthy, active lifestyle.”
Fully owned by Centre Lane Partners, LLC, WOWorks’ brands all share a core DNA based upon fresh, flavorful and healthy food along with a heart for hospitality served through convenient business channels, which appeals to Millennial families and Gen Z guests.
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