Squeeze® Takes its “Feel-Good Revolution” Nationwide
By the Founders of Drybar®, Massage Concept Plans for 30+ Franchise Units Signed by December 2021 With Hundreds in Development Over the Next Five Years
March 17, 2021 // Franchising.com // NASHVILLE - Squeeze announced its aggressive growth strategy of having more than 30 franchise units in development by the end of 2021.
Brittany Driscoll, former vice president of marketing that helped Drybar become America’s iconic symbol of hair blowouts, has set the stage for Squeeze to become a household name through the launch of a strategic franchise expansion phase. In the long-term, Driscoll’s vision is to have more than 300 units sold within the next three to five years.
“At Squeeze, we’re all about making our guests and team members feel their best, and we are committed to ensuring that same feel-good experience for our franchisees,” said Driscoll, co-founder and CEO of Squeeze. “Our franchise owners have the opportunity to bring our welcoming and empowering culture to their local community and provide a refreshing, relaxing experience for each guest.”
Despite pandemic pressures, the original L.A. Squeeze location maintained its endearing connection to a loyal fan base that repeatedly demonstrated its adoration during the past year. Through pleas to open amid COVID operating restrictions and endless swooning on social media, Squeeze wore its heart on its sleeve for those impacted and empathized with its member community. Back open, Squeeze in L.A. is once again fueling the “Feel-Good Revolution” through its guest and team member experience.
“We launched Squeeze with the intention of growing the brand to hundreds of locations nationally,” adds Alli Webb, Drybar and Squeeze co-founder who also advises on the company’s strategic vision. “The experience and learnings we have had growing Drybar to more than 150 locations has uniquely prepared us to empower franchisees with world class systems and tools for ultimate success.”
The brand is transforming the massage industry through innovative technology and a profound company culture. Removing awkward interactions and long waits, Squeeze allows guests to book, pay, tip, rate and review their massage therapist as well as manage their own personal massage preferences all within the brand’s proprietary app - letting people walk in and figuratively float out of their appointments. The brand’s membership-driven business model helps promote consistent and quality self-care, while also giving back. For every membership sold, Squeeze helps to provide a day of canine support to a person with a disability through its philanthropic alignment with Canine Companions for Independence.
Squeeze launched its first location in March of 2019 in Studio City, California.
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