HomeWell Care Services Wins Award for Brand Identity Work
March 22, 2021 // Franchising.com // Burkburnett, TX - Aging Media Network (AMN) today revealed that HomeWell Care Services has won a 2021 Aspect Award for the company’s rebranding efforts. The Aspect Awards showcases the top marketing and advertising campaigns from a broad spectrum of care providers and vendors across the country. AMN received more than 40 submissions in the categories of Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, and Skilled Nursing (SNF).
In 2019, HomeWell kicked off a large corporate initiative to better understand their consumers and ensure the brand was positioned to lead the future of the home care industry. With these insights, HomeWell assessed the brand and franchise organization. Based on the data and assessment, HomeWell rebranded the company by developing a new brand identity, brand positioning, brand promise, brand pillars and brand essence.
“We are extremely excited to be recognized for HomeWell’s rebrand efforts. The updated visual identity was a culmination of all the brand research that was done. The updated brand reflects what we stand for, which is a deep desire to deliver on every aspect of quality care—with trusted and reliable expertise, true compassion and a culture that prioritizes our clients’ and their loved one’s peace of mind,” said Mishelle Payne, VP of Marketing for HomeWell Care Services.
As part of the efforts, the company changed its name from HomeWell Senior Care to HomeWell Care Services to also highlight the need for in-home care services for the under 65 population. The new brand has received tremendous recognition from the home care industry and by those seeking to own a home care franchise.
This was the inaugural year for the Aspect Awards. With more than 40 entries, the participants included national, regional, and local companies as well as an array of creative agencies. The complete list of the AMN 2021 Aspect Award winners can be found in their press release.
“We are at the cusp of an industry-wide transformation, and organizations have turned to advertising and marketing to define their roles in the future of our industry. The campaign submissions we received have been nothing short of amazing. Each one showcases the brilliance and creativity that continues to drive our industries forward,” said George Yedinak, Executive Vice President of Aging Media Network.
About HomeWell Franchising Inc.
HomeWell Franchising Inc. is the franchisor for HomeWell Care Services®, which provides personal care, companionship, and home maker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life-enrichment. Our franchise agencies serve over 3,000 clients annually helping them to fulfill a robust life.
HomeWell Franchising Inc. is a premier franchisor with over 40 open locations representing over 85 territories across the U.S. and Canada. The company has a strong pipeline of new agencies set to open. HomeWell has been recognized as a Franchise Business Review Top 100 low investment franchise and continually ranks on the Entrepreneur Franchise 500 list. For more information on HomeWell or to explore franchise opportunities, visit www.homewellcares.com or www.homewellfranchising.com.
About Aging Media Network:
Aging Media Network is an innovative publishing company based in Chicago, Illinois, and is the publisher of Senior Housing News, Reverse Mortgage Daily, Home Health Care News, Hospice News, Skilled Nursing News and Behavioral Health Business.
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