Saladworks Signs Deal with Ghost Kitchen Brands to Open 90 Non-Traditional Locations by End of 2021
Massive Deal will Nearly Double Brand’s Footprint with 60 Kitchens in the US and 30 in Canada
March 30, 2021 // Franchising.com // WEST CONSHOHOCKEN, Penn. - Saladworks has partnered with Ghost Kitchen Brands in a deal that will double its footprint across the United States and Canada and better serve its delivery and in-restaurant guests. The recently signed agreement will bring 60 non-traditional locations to the U.S. and 30 to Canada by the end of 2021. Many of these new kitchens will live inside Walmart stores offering some seating, and all locations included in the deal will offer carry-out and third-party delivery.
“Saladworks is a perfect strategic partner for Ghost Kitchen Brands as we continue to grow and reinvent the restaurant industry with our unique restaurant concept,” said George Kottas, Founder and CEO of Ghost Kitchen Brands. “We are excited to include Saladworks’ range of healthy and flavorful options to our customers allowing customizations and combinations with other brands, all in the convenience of one order.”
“We are very excited to have Saladworks included in this growth vertical to bring our healthy, fresh concept to millions of new guests across North America,” said Eric Lavinder, Chief Development Officer for WOWorks. “Ghost kitchens have already proven to be an economical and highly successful expansion tactic for us, and this new deal with Ghost Kitchen Brands will allow us to continue solidifying Saladworks as a leading fast-casual salad brand.”
The impressive deal with Ghost Kitchens marks a milestone for Saladworks. Saladworks’ parent company recently acquired Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek to form WOWorks. The newly formed family of brands share a core DNA designed to meet a growing demand among Millennial families and GenZ guests who crave healthy, nutritious and flavorful dining options with a high level of customization and convenience.
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