Local Restaurateur Opens First Firehouse Subs on Cherokee Indian Reservation in Saunooke Village
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Local Restaurateur Opens First Firehouse Subs on Cherokee Indian Reservation in Saunooke Village

April 13, 2021 // Franchising.com // CHEROKEE, NC. - Firehouse Subs is pleased to announce the grand opening of its first location on the Cherokee Indian Reservation in Saunooke Village at 17 Big Cove Road, making it the first Firehouse Subs in Indian Country. The restaurant will open its doors to the public on Monday, April 12, under the ownership of Firehouse Subs Franchisee Glenda Weinert.

Weinert currently owns and operates four Firehouse Subs restaurants in the greater Asheville area and this restaurant will bring the count to five. Before joining Firehouse Subs, Weinert worked as an accountant in addition to an adjunct professor at the University of North Carolina Asheville, where she still teaches one class focusing on accounting and business management.

“I feel honored to open the first Firehouse Subs on the Cherokee Indian Reservation and expand the brand’s Asheville footprint,” said Weinert. “I look forward to welcoming new and loyal guests in to try our hot and hearty subs while we continue to give back locally through the Firehouse Subs Public Safety Foundation.”

The Saunooke Village Firehouse Subs restaurant opens at 10:30 a.m. and closes at 9 p.m. seven days a week. The restaurant offers hot and hearty subs to go via online ordering through the Firehouse Subs app or website, call-in phone orders or takeout service at the counter inside. It also offers third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Weinert is dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $816,929 in the Greater Asheville area. A portion of every sale at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

Founded by former firefighting brothers, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, which pays tribute to the rich culture of the Eastern Band of Cherokee Indians. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,195 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $57 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

SOURCE Firehouse Subs

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