On the Border Signs First New Franchisee in Over 10 Years, Brand Poised for Major Growth with Franchise Pipeline
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On the Border Signs First New Franchisee in Over 10 Years, Brand Poised for Major Growth with Franchise Pipeline

Perspective Hospitality to bring On The Border to South Padre Island this summer

SOUTH PADRE ISLAND, Texas, April 20, 2021 // PRNewswire // - Following a year of uncertainty and trying times for the restaurant industry, On The Border Mexican Grill & Cantina is ramping up growth with several new franchise partnerships in the pipeline. The first new franchisee is Perspective Hospitality who is set to open On The Border in South Padre Island this summer.

Perspective Hospitality will open the new restaurant in South Padre Island's Hilton Garden Inn, located at 7010 Padre Blvd. The restaurant will serve resort guests and local residents alike via dine-in, to-go, and in-room restaurant service. Resort guests will also have the opportunity to enjoy On The Border's crowd-pleasing food and legendary drinks at the restaurant's pool-side bar and beach-front patio.

"This is an exciting time for everyone at On The Border," said Tim Ward, chief executive officer at On The Border. "After a challenging year in the restaurant industry, we continue to prove that On The Border is a best-in-class brand with staying power. We're thrilled to have Perspective Hospitality join us in our mission to bring Border-style food to as many neighborhoods as possible. Their expertise is sure to make On The Border a success in South Padre Island."

"We are very excited for this new relationship with On The Border," said Hershal Patel, manager of Perspective Hospitality. "South Padre Island sees a great number of visitors from all major Texas metropolitan cities, and as a staple Tex-Mex brand, On The Border will offer a taste of home for those visitors, as well as a northern twist on the great regional Mexican fare for our Rio Grande Valley visitors. We're also proud that this partnership will offer yet another, new experience for our visitors. Perspective Hospitality is a family business with over 40 years of experience in quality hospitality ventures, and we look forward to a long and successful relationship with the On The Border team."

As always, On The Border's top priority is the health and well-being of its guests, which is why its restaurants have reopened under a "People First" program with the most enhanced level of standards that involve processes implemented to ensure a safe environment for its guests.

SOURCE On the Border

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