Mountain Mikes Pizza Announces Outstanding Q1 Results With SSS Up 23.4%
Family-Style Pizza Chain Also Signs 13 Multi-Unit Commitments to Enter Three New States
April 23, 2021 // Franchising.com // NEWPORT BEACH, Calif. - Mountain Mike’s Pizza, LLC has started 2021 incredibly strong with first quarter same-store-sales (SSS) up 23.4% over 2020. This news closely follows Mountain Mike’s reporting that 2020 was the brand’s best year ever in terms of sales and growth. Along with steady sales increases in Q1, Mountain Mike’s opened 6 new restaurants in the quarter and secured 13 new franchise commitments consisting of three multi-unit out-of-state agreements to open restaurants in Utah, Idaho and Colorado. Additional franchise deals are in development in Arizona, Oregon and Nevada.
“We continue to be amazed by the strength and resilience of our franchisees and leadership team. After performing so well throughout 2020, which has accelerated now in early 2021, our brand is firmly established as one of the most exciting pizza concepts in the country,” said Chris Britt, co-CEO/owner of Mountain Mike’s Pizza. “We’re no longer the best kept secret in pizza, and we’re continuing to strengthen our position as a top dining destination for families, groups and sports fans. We are elated to see such strong interest in the brand in a growing number of states.”
A variety of factors contributed to the brand’s Q1 success including continued growth in digital transactions, steady increases in average order size, franchisee execution on delivery and carry out promise times, and value-added promotions and limited time offers. The return of the brand’s “Share the Love” campaign in February featuring the availability of heart-shaped pizzas all month long resulted in the brand’s most successful LTO in its 43-year history. Year-over-year increases for this LTO were dramatic with the sales of heart-shaped pizzas up 60% on Valentine’s Day 2021 and 89% over the entire month of February over the prior year. Recognizing the positive impact of menu innovation on franchisee profitability and guest experience, Mountain Mike’s plans to launch additional LTOs throughout the balance of the year to keep things fresh and exciting for their fans. The brand’s new mobile loyalty app will also be introduced in Q2 to reward loyal guests, build more meaningful connections with fans, and create personalized offers suited to their individual needs.
“Mountain Mike’s had an outstanding Q1 on every front and I can’t thank our team enough for their unwavering commitment to the brand that clearly brings in consistent, phenomenal results,” said Jim Metevier, president & COO of Mountain Mike’s Pizza. “These record-breaking sales are a direct result of our franchisee’s dedication to the brand and their communities.”
During this first quarter, Mountain Mike’s was recognized with leading industry awards and rankings for its excellent franchisee support and the strength of the overall franchise opportunity. Mountain Mike’s ranked #6 in the highly competitive pizza category by Entrepreneur Magazine in their highly coveted 2021 Franchise 500® List along with being named one of the “Hottest Franchise Opportunities” of 2021. Additionally, the brand was ranked #21 on the list of “Top 50 pizza chains” in PMQ’s Pizza Power Report 2021, and #4 on the list of fastest growing sales per unit.
Ed St. Geme, co-CEO/owner of Mountain Mike’s added, “We’re very pleased to see the momentum has carried over into 2021 and are eager to introduce the brand to guests in our newly signed franchise territories.”
SOURCE Mountain Mike’s Pizza
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