Twist Brands to Debut First Dual-Brand Painting with a Twist & Color Me Mine Studio
The Arts & Crafts-as-Entertainment Franchise Leader leverages full portfolio with Studio Launch in Plano, TX Slated for Summer 2021
May 05, 2021 // Franchising.com // NEW ORLEANS - Painting with a Twist and Color Me Mine will debut the ultimate arts & crafts-as-entertainment location later this summer in Texas, marking one of the first collaborations between the two brands since Painting with a Twist acquired Color Me Mine in November and formed parent company Twist Brands. The new business is currently under construction at 1713 Preston Road in Plano, TX.
The new dual-concept features the individual businesses operating under one roof. Two studios branded individually will be separated by a large glass viewing window where guests can catch a glimpse of the fun happening at the business next door, seamlessly marketing the other brand as a sister company and often working together for events that benefit each studio.
Husband-and-wife team Kerri and Jason Winter are currently operating a Painting with a Twist franchise in Plano and will transition to the new 4,000 square foot dual-brand location. The studio will serve as a forerunner for operating the complementary businesses under one roof with plans to add as many as 20 dual-branded locations of Painting with a Twist & Color Me Mine studios across the country over the next two years.
“We are excited about all of the opportunities locally for franchisees to operate both Painting with a Twist and Color Me Mine in one location. Both of these brands are true leaders in their category when it comes to experiential retail and by combining forces, we anticipate greater brand exposure and more profitable business opportunities for our franchise owners,” said Joe Lewis, CEO of Twist Brands.
A frequent guest at both brands prior to ownership, Kerri Winter says the synergy between the two is what drew her to opening this debut studio. “These businesses offer our guests an escape from the real world for a few hours and we’re excited to bring new options for arts & crafts-as-entertainment to the area,” she said. “After working as an ICU pediatric nurse, my favorite part about owning our current studio is providing a carefree escape with friends and family, which makes our business expansion even more special for us to reach the Plano community on a different level.”
Painting with a Twist is emerging stronger as a brand as the recent challenges incurred during the COVID-19 crisis has accelerated innovation on a number of fronts. Founded by entrepreneurs Cathy Deano and Renee Maloney in the aftermath of Hurricane Katrina, the innovators of the emerging category are continuing to evolve in this new crisis. The brand this year introduced Twist at Home as a new product line, offering at-home paint kits to guests with video instructions included. Painting with a Twist was also able to quickly pivot to offering virtual experiences which has attracted a number of team building opportunities as businesses search for ways to keep their teams connected as remote working becomes more prevalent and long-lasting.
Similarly, Color Me Mine has navigated the last year with strong systems and resilient franchisees. The brand has already started to see major gains as the country emerges to gather and create memories with their friends and family.
SOURCE Painting with a Twist®
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