A Bushy Eyebrow, One Half-Finished Cup of Coffee, and a Jilted Ex Left Hanging
All Are the Result of Take 5 Oil Change Being “Faster Than You Think”
New Ad Campaign Highlights the Speed of the Oil Change With Hilarity
May 11, 2021 // Franchising.com // CHARLOTTE - Take 5 Oil Change® is launching a new marketing campaign coined “Faster Than You Think” to reinforce that having your car serviced at Take 5 is Fast, Friendly, and Simple - getting you in, out and back on the road faster than you can imagine.
Take 5 with its innovative stay-in-your-car 10-minute oil change service model has been impressing customers and keeping them on the road since 1984. Take 5 is known for its unique, speedy, customer-focused service and stay-in-the-car approach, which is particularly attractive in today’s COVID world. The Take 5 drive-through, convenient oil change experience takes less than 10 minutes and allows the customer to remain in the comfort and safety of their vehicle, which is especially convenient for parents with children or pets in the car, busy people who use the time to return phone calls or those who just want to keep their social distance.
As people get back to traveling, commuting, and connecting, Take 5 wants to re-introduce itself as the Fast, Friendly and Simple partner in keeping America’s drivers moving.
“The creative theme ‘Faster Than You Think’ perfectly captures the experience of getting your oil changed at Take 5,” said Brady Noon, Vice President of Marketing for Take 5 Oil Change. "It’s not uncommon for customers to be completely surprised by the speed of the friendly and simple service they just received. We are excited to share that insight with customers as we expand across the country and into new markets.”
The new “Faster Than You Think” campaign designed by advertising agency of Erich & Kallman, launched May 10th, and consists of TV, digital video, radio, streaming audio, and digital display. The spots comically portray different tasks left unfinished by the car owner during their fast oil change at Take 5, because the whole process was a lot faster than they thought.
In one TV spot, a woman has only been able to finish plucking one eyebrow in her car mirror, eventually revealing a bushy right eyebrow still left untamed by the time her oil change is done. In another, a man manically chugs the rest of his hot coffee before he drives off much sooner than he thought. The radio spots feature more unfinished tasks from customers who couldn’t finish breaking up with their significant other or couldn’t finalize a magic trick for their child’s birthday party. Hilarity ensues.
The use of humor, choice of music, and portrayal of the Take 5 techs all work together to both build on established equities from the previous campaign, “New Normal Proof” and get across the brand’s most differentiating factors in the quick lube category: Take 5 is Fast, Friendly and Simple - and Faster Than You Think!
SOURCE Take 5 Oil Change
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