Fajita Pete's Inks 10-Store Deal with G&S Business for Greater North Dallas Locations
Operator group brings 30+ years of experience in multi-unit brands to the fast-growing fajita delivery chain
HOUSTON, May 13, 2021 // PRNewswire // - Fajita Pete's, the "fresh off the grill" fajita catering and delivery concept, continues its momentum with a new franchisee signing. G&S Business will open 10 more Fajita Pete's locations in Dallas' northern suburbs beginning in late 2021.
The G&S team, made up of David Howell, Richard Howell and Pat "Wheels" Smith, has deep experience with powerhouse brands. The company is a multi-unit franchisee of Zaxby's, and David Howell has served as an executive leader of Hat Creek Burger Company. Richard Howell is a former board member of Red Robin Gourmet Burgers.
G&S Business decided to partner with Fajita Pete's after Smith picked up an order of fajitas for dinner during a family visit to Dallas. When he returned to Austin, he told David and Richard Howell about the concept and was emphatic about finding a way to franchise with Fajita Pete's.
"Fajita Pete's is poised for incredible growth because the concept embodies authentic quality while keeping maximum efficiency, from the menu to the build-out," said David Howell. "Further, it is ahead of its time in focusing on off-premise sales channels in a scaled-down box — it is truly innovative and will continue to be so."
The first G&S-owned and -operated Fajita Pete's location is slated to open in Plano in December 2021, followed by Frisco in March 2022 and McKinney in June 2022. Others will follow in Allen, Prosper and Richardson, bringing the total number of Fajita Pete's restaurants in greater Dallas to 22.
"G&S Business came to us after they experienced our food and service model in Dallas and immediately wanted to be part of the brand," said Fajita Pete's founder and CEO Pedro "Pete" Mora. "They are the ideal franchise partner because they are experienced, successful multi-unit operators who understand and are passionate about the Fajita Pete's brand. Coming off of our highest-ever sales day on Cinco de Mayo, where we did $134,000 across 20 units, we could not be more excited about the future of our brand, and G&S will play a big part in that future."
SOURCE Fajita Pete's
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