Noodles & Company Makes its Ghost Kitchen Debut in Chicago
The innovative fast-casual brand tests its first ghost kitchen in Chicago to offer made-to-order dishes with more convenience than ever before
May 21, 2021 // Franchising.com // BROOMFIELD, Colo. - Noodles & Company (NASDAQ: NDLS), the national fast casual brand known for serving globally-inspired noodle dishes made fresh to order, is excited to announce the launch of its first ghost kitchen test in Chicago. This expansion is part of the brand’s established presence in the market and increases its off-premise capabilities, allowing more guests to enjoy noodle-centric dishes in an easier, more rewarding way. Adding to the 20 Noodles & Company locations in the metro Chicago market, the ghost kitchen will help reach a new customer base through its digital channels and give the fast-casual brand a presence in-between local locations.
How it Works.
Noodles & Company’s ghost kitchen, located in Chicago’s Humboldt Park, will allow local Noodles fans to conveniently order their favorite Noodles’ menu items directly through the Noodles Rewards App for Quick Pickup and delivery and enjoy the many perks of being a Noodles Rewards member. Noodles fans can also order through third-party delivery services DoorDash and UberEats. As Noodles continues to accelerate its growth, launching a ghost kitchen creates a cost-effective option to expand the brand within an established market by introducing a location that doesn’t require the physical space of a traditional restaurant.
“We’re excited to make our ghost kitchen debut in a market in which Noodles & Company is already a staple for existing guests and offer a new way for guests to enjoy our noodle dishes,” said Stacey Pool, chief marketing officer at Noodles & Company. “This is integral to our overall digital strategy as we work to develop faster service through our digital channels with lower overhead and labor costs, all without investing in a physical brick-and-mortar location. And because our food travels so well, guests never have to choose between quality and convenience.”
Accelerated Digital Growth.
As a consistent leader in the restaurant industry, Noodles & Company has continued to innovate and bring its guests new ways to enjoy the noodles they love, even during the recent unprecedented pandemic. Digital sales at Noodles & Company grew 110% in Q1 2021, accounting for 62% of sales, and the launch of this ghost kitchen further supports guests’ changing behaviors even as consumers return to dining in-restaurant. As guests continue to look for the seamless integration of restaurant offerings and frictionless experience, this test presents an opportunity to gain insights and improve the customer ordering experience with greater access to a broader audience.
Get Noodles Fast.
Humboldt Park residents looking to get their Noodles fix can sign up for Noodles Rewards, a fast and easy process, by downloading the Noodles Rewards app from the Apple App Store or Google Play Store, or signing up online at noodles.com/rewards. When guests sign up to be a Noodles Rewards Member, they automatically unlock 600 points which can be used to redeem a small shareable item such as Potstickers, Cheesy Garlic Bread or Korean BBQ Meatballs.
Noodles & Company’s Humboldt Park ghost kitchen is located at 3220 W. Grand Ave, Chicago, Illinois 60651.
SOURCE Noodles & Company
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