Which Wich™ and MTN MTN DEW® Are Bringing Good Vibes To Sandwich Lovers With New Lemonade-Flavored MTN DEW VIBE ™
After a year full of lemons, MTN DEW VIBE is the lemonade we all need
DALLAS and PURCHASE, N.Y., May 24, 2021 // PRNewswire // - Just in time for summer, Which Wich® Superior Sandwiches and MTN DEW® are brightening up meals with MTN DEW VIBE, a bold and exciting fountain beverage available exclusively at Which Wich locations nationwide starting Memorial Day 2021.
MTN DEW VIBE combines the classic DEW taste that people love with a twist of lemonade that's sure to delight taste buds and complement any Which Wich selection, from the signature Cali Club™ to the fresh Garden Party™. With its vivid yellow color and refreshing taste, MTN DEW VIBE evokes the nostalgia of warm summer days and carefree outdoor adventures. Which Wich guests can add this tasty new beverage to any dine-in and take-out order.
"We couldn't be more excited to invite DEW Nation® to Which Wich to experience the one-of-a-kind beverage that captures the spirit of both brands," said Jeff Sinelli, Founder, CEO and Chief Vibe Officer of Which Wich. "MTN DEW VIBE embodies our feel-good philosophy, and the combination of our world-famous wich offerings with the new lemonade flavor will keep fans coming back for more."
So how did this soon-to-be iconic flavor come to be? Which Wich and MTN DEW teams have collaborated for more than a year to create the perfect look and flavor to pair perfectly with any wich on the menu. From its color to its name, MTN DEW VIBE responds to research that shows a majority of consumers (53%) are seeking comfort and happiness in the wake of the COVID pandemici. Delivering a fresh take on the "when life gives you lemons" saying, MTN DEW VIBE is the perfect choice to invigorate Which Wich customers and DEW Nation for fun times ahead.
"Just like Which Wich, MTN DEW is inspired by creative ideas and positive energy, making this an authentic partnership from the get-go," said Hugh Roth, Chief Customer Officer, PepsiCo Global Foodservice. "We're thrilled to come together to offer an exclusive product that pairs perfectly with any wich, and represents the fun-loving, dynamic lifestyle of DEW Nation."
PepsiCo has been the exclusive beverage provider for more than 350 Which Wich locations across the country since 2019. The collaboration gives Which Wich customers access to a curated offering from PepsiCo's broad beverage portfolio, including fan favorites like MTN DEW®, PEPSI® and AQUAFINA®.
SOURCE Which Wich and PepsiCo
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