IHG Expands Footprint in Egypt with Signing of Holiday Inn New Assiut Asayla
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IHG Expands Footprint in Egypt with Signing of Holiday Inn New Assiut Asayla

May 27, 2021 // Franchising.com // IHG® Hotels & Resorts, one of the world’s leading hotel companies, has signed a Management Agreement with Mabany Edris, a well-known real estate owner and developer in Egypt, to open Holiday Inn New Assiut Asayla. The hotel was signed at a ceremony in Egypt in presence of Abdel Fattah Al-Assi, Assistant Minister of Tourism and Antiquities and Mohamad Anwar, Deputy Head of Urban Communities Authorities. IHG has a strong legacy in Egypt, having opened its first hotel in 1980s, and currently operates over 2000 rooms and have more than 800 rooms in the pipeline, across brands.

The announcement follows several high-profile signings this year, across IHG’ luxury and lifestyle, premium, essentials and suites collections, underscoring the company’s progressive expansion plans across the MEA region. Further, the signing strengthens IHG’s mainstream portfolio in MEA, in line with demands across key markets in the region.

Once completed, Holiday Inn New Assiut Asayla will be IHG’s third Holiday Inn hotel in Egypt, joining Holiday Inn Cairo Maadi and Holiday Inn Cairo - Citystars. Expected to open in January 2024, the 157-room property will be strategically located close to the city of Assiut along the banks of the Nile River. The hotel is also near the city’s main cultural monuments, the faculties of Assiut University and Sphinx University.An ideal destination for business and leisure travellers, Holiday Inn New Assiut Asayla will feature well-equipped guest rooms, excellent facilities including four meeting rooms (545 sqm in total), a ballroom (450 sqm), as well as a spa, fitness center and a pool for guests to relax. Furthermore, there will also be multiple dining options offering an extensive selection of food and beverages for guests to enjoy.

Commenting on the signing, Haitham Mattar, Managing Director, India, Middle East & Africa, IHG said: “As Egypt continues to appeal to business and leisure travellers, we are committed to accelerating our growth and diversify our offering to cater to the needs of varied guest profiles, and also supporting development of new cities and tourist destinations in the country . We are also very pleased with the strong progress we are making in expanding our presence in the mainstream segment across the MEA region. The region is poised for a new era of travel as it undergoes a historic period of growth and transformation, and we anticipate demand from a wider base of travellers who will look for wide-ranging hospitality options.

He added: We are excited about this new venture with our partner Mabany Edris who has a wealth of experience in the property sector locally, and we look forward to welcoming guests to this highly anticipated location in 2024.”

Eng. Abdelfattah Edris, CEO, Mabany Edris added, commented: “IHG is a trusted brand with a long-standing history in the MEA region and we are proud to partner with them to open Holiday Inn New Assiut Asayla. We are certain the hotel will offer a comfortable and quality hospitality option for those visiting the well-connected city of Assiut. Also, with a strategic location, the power of IHG’s scale and resources and their well-known signature hospitality, we are confident the hotel will be a great success and a preferred choice for both business and leisure travellers visiting the country.”

IHG currently operates 100 hotels across 8 brands in the Middle East, including: InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, voco™and Six Senses with a further 45 hotels in the development pipeline due to open within the next three to five years.

**Numbers as of March 31st, 2021 

SOURCE IHG®

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