Freddy’s Frozen Custard & Steakburgers Announces New Prototype Option Amid Franchise Development Momentum
Leading Fast-Casual Brand Positioned To Achieve Significant Growth Throughout 2021
June 07, 2021 // Franchising.com // WICHITA, Kan. - Freddy's Frozen Custard & Steakburgers announced today it has broken ground on a new site set to host the brand’s newest restaurant prototype. Located in Salina, Kansas, this prototype marks an exciting new chapter for the brand’s design evolution as this option is its first model without a dining room, hosting a double drive-thru and a walk-up ordering station.
The new prototype offers an additional option for franchisees looking to capitalize on the consumer demand following the pandemic. Features of the new restaurant design were determined following a thorough brand study on drive-thru operations and Guest habits, and include a double drive-thru lane, parking stalls for curbside pickup, a walk-up window, and patio seating. Construction is expected to take place throughout the summer, with a potential opening date in late August.
“As we continue to make such great strides in our franchise development growth, we’re proud that our restaurant design strategy has continued to evolve, allowing us to offer a variety of options to meet the varying needs of our Guests,” said Chris Dull, CEO of Freddy’s Frozen Custard & Steakburgers. “This prototype is the latest in a variety of available options and will cater to the growing number of our on-the-go Guests who are mobile-minded and benefit from the ease and convenience of this prototype’s features. This new restaurant design option will fit seamlessly with our existing drive-thru and mobile ordering capabilities.
Among the new openings in 2021 so far, Freddy’s has celebrated new locations in key markets such as Florida, Tennessee, and Georgia. The brand continued its non-traditional expansion with the opening of a location in the Wichita Wind Surge Minor League Baseball stadium. Upcoming openings taking place in the coming months include El Paso, Texas; Durango, Colorado; Florence, South Carolina; Streetsboro, Ohio; Lexington, Kentucky; Newton, Kansas, and a Linden, New Jersey location that will mark the first Freddy’s in the state. By July, the brand expects to have expanded its presence to a milestone 33 states.
“As our year-to-date growth demonstrates, we are well positioned to bring the Freddy’s experience to a number of new communities throughout the country,” said Dull. “The continued growth we’re experiencing is a direct result of the hard work that our incredible Freddy’s family of Team Members and franchise owners continue to deliver, and we’re thrilled to share in this success with them. This new prototype option is just another example of our constant efforts to continue The Freddy’s Way as we expand our offerings to franchise owners and look forward to the many new possibilities and benefits it offers our Guests.”
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