Valpak Expands with New Markets, More Households, Additional Mailings
Seven Cities Get Extra Chances for Instant Win $100 Checks
June 08, 2021 // Franchising.com // ST. PETERSBURG, Fla. - Valpak, the company behind the iconic Blue Envelope of Savings that arrives in 39 million mailboxes each month, is expanding. The company has added 57 new neighborhoods, increased its household reach by more than half a million, and introduced a bi-monthly mailing in six markets.
New Neighborhoods & More Households
This June, 57 new neighborhoods will receive their first Blue Envelope of Savings. The expansion is happening in cities throughout the U.S., including Albuquerque, Chicago, Cleveland, Detroit, Houston, Omaha and Tampa Bay. Altogether, Valpak will be reaching 610,000 more homes.
In addition in August, Valpak is adding a brand new market – Chattanooga, TN – and plans to expand to Knoxville in 2022.
Twice-a-Month Mailings & More $100 Checks
In 2020, Valpak piloted bi-monthly mailings in Denver and Phoenix. Based on the success of those markets, in March 2021, the company added twice-monthly mailings in Albuquerque, Cleveland, Detroit, and St. Louis. In Minneapolis, Valpak is conducting a mailing every three weeks, which means household receive a total of 16 blue envelopes a year.
Households in the six areas have been receiving two Valpak-branded envelopes, running approximately two weeks apart. That's double the savings for consumers and double the opportunities for businesses to get their ads into the homes of potential customers who want their products.
The second mailings in the six markets are sent in a light blue Valpak envelope and include the randomly inserted, no-strings-attached $100 checks. That means consumers in the six markets have two opportunities each month to get a surprise $100 check. Since 1988, Valpak consumers have won millions of dollars in cash and prizes – just by opening their Blue Envelopes.
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