Pokéworks’ Pipeline Builds with Wave of Restaurant Openings and Multi-Unit Deals
Award-Winning Premium Poke Brand Heats Up Franchise Growth Strategy
June 10, 2021 // Franchising.com // IRVINE, Calif. - Pokéworks announced today a wave of new openings and multi-unit deals coming down the pipeline. At this rate, the fast-casual concept will bring its exceptionally fresh “Poke Your Way” menu into 14 new markets across the U.S. - three of which are franchise-owned locations expected to open this month.
Among the planned June openings, Pokéworks is celebrating its third Mexico-based location in Leon and a ninth Houston metro location in Rice Village with multi-unit franchisee Chris Lav, who now owns six Pokéworks restaurants across multiple regions. Additionally, in Knoxville, Tenn., the brand is opening its first Cruise-Thru™ model featuring a mobile order pick-up lane to streamline fulfillment of digital orders. Pokéworks will also be opening franchise locations in Nashville, midtown Manhattan’s Hudson Yards, and Southlake, Texas over the next six weeks.
One high-performing franchisee, Sri Divel, recently signed a lease in Ladera Ranch, CA for her second Pokéworks location and reflects on her experience thus far.
“Having owned large full-service restaurants, we diversified with Pokéworks to profit from a scalable fast-casual concept,” said Divel, who alongside her husband also owns a location in Laguna Niguel, Calif. “We’ve been blown away by the Pokéworks team’s vision and strategic leadership as we add more locations to our portfolio. Plus, we’ve benefitted from the reasonable build-out costs and the brand’s easy-to-execute menu. We can’t wait to open our doors in Ladera Ranch later this summer - but it’s just the beginning of our growth journey with Pokéworks.”
The brand’s franchising momentum comes in tandem with new high-level executives leading Pokéworks’ growth strategy. In recent months, Pokéworks welcomed a number of seasoned franchise leaders to help lead the strategy including Michael Walters as Chief Operating Officer, Steve Heeley as Chief Marketing Officer, and Larry Sidoti as Chief Development Officer.
“The energy at Pokéworks is contagious, and enthusiasm about our growth is spreading,” said Michael Chen, Pokéworks’ president and one of its co-founders.
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