Wolfnights’s Opens On The Upper West Side, Confirming Its Status As New York Fast Casual Royalty
New York City’s favorite gourmet, flame-baked wrap destination shows no signs of slowing, accelerates its plans for nationwide expansion
June 10, 2021 // Franchising.com // NEW YORK - Wolfnights® will hold a grand opening celebration on June 10 at its new location at 2675 Broadway in Manhattan's Upper West Side. This is the first of three new locations the brand expects to open in 2021, which will more than double the concept’s footprint in New York City.
Wolfnights Founder and CEO Itai Afek has already identified his next location in Midtown Manhattan and is actively seeking space for a third location, which will bring the concept’s Manhattan footprint to five locations.
“We have been strategic and intentional with our growth trajectory in New York, and we are confident that these new locations will instill confidence in new franchisees,” said Afek. “This is a significant milestone, and we look forward to welcoming regulars and newcomers alike to the new Upper West Side location.”
“Wolfnights’s popularity is skyrocketing in the most competitive restaurant market in the world, and now is the time for franchisees to get on board,” said Dan Rowe, franchise industry veteran and CEO of Fransmart. “Over the past year, this concept has expanded its fan base, strengthened its operations and built a rock-solid foundation.”
Founded by Afek in 2011, Wolfnights creates the ideal bite®, ensuring that each bite contains salty, sweet, sour, crunchy and chewy, by using the highest quality ingredients to create consistent, one-of-a-kind flavor experiences for customers. Many of the concept’s signature menu items feature a blend of Mediterranean and Thai elements, from spicy pickled pineapple to housemade coconut vanilla sauce. Their fresh dough is baked to perfection for each order on the IronWolf®, a huge iron dome heated by a blazing fire, modeled after the traditional food preparation techniques used in the Mediterranean region.
As part of the grand opening festivities, the first 20 customers in line will receive a $100 Wolfnights gift card. Customers who donate $5 to the Westside Campaign Against Hunger will receive a free wrap at the location (in-store purchases only).
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