Wetzel’s Pretzels Franchisees Open Three Store-Within-A-Store Bakeries in 10 Months
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Wetzel’s Pretzels Franchisees Open Three Store-Within-A-Store Bakeries in 10 Months

Innovative Snack Category Leader Puts “Twist” on Snacking in SoCal

June 14, 2021 // Franchising.com // LOS ANGELES - Ron Reger and Alfred Daher, Wetzel’s Pretzels (Wetzel’s) multi-unit franchisees, recently expanded their budding pretzel bakery empire with the opening of two new locations.

Seasoned Southern California entrepreneurs with extensive experience in operating gas stations and convenience stores, Reger and Daher has opened locations in eastern L.A. County and neighboring Riverside County. In total, they opened three locations in 10 months, operating each within their existing gas station/convenience stores. Reger and Daher are leveraging the innovative Wetzel’s store-within-a-store concept.

“I couldn’t be happier about how this is working out,” said Reger, who brandishes more than 30 years of experience with gas station and convenience store ownership. “The Wetzel’s team has created a remarkable model for embedding the brand into our gas station convenience stores, and the support provided to reinforce our operations has been incredible. The team truly cares about helping us succeed.”

The recent back-to-back openings in the first half of 2021 were in the City of Industry and Corona. They also launched a new location in June of 2020 in Norco. Planning to expand the brand in the area, Reger and Daher are targeting two more store-within-a-store Wetzel’s bakeries, with the first slated to open before the end of the year.

“Ron and Alfred understand the grab-and-go snack category extremely well and the value that Wetzel’s brings to their portfolio of gas station/convenience store businesses,” said Jennifer Schuler, CEO at Wetzel’s Pretzels. “With Ron and Alfred in our franchise system, the pure bliss of Wetzel’s deliciousness is sure to be felt by a growing fan base. They’re fantastic operators and have a strong team around them.”

Maintaining Wetzel’s commitment to “Handheld Happiness,” each of Daher and Reger’s current and future locations features the finest hand rolled, hand crafted and freshly squeezed ingredients going into every pretzel, as well as every beverage and snack. Building on its reputation as the fun-loving brand putting a tasty twist on snacking, Wetzel’s offers a scrumptious blend of pretzel products. Fans of the brand can choose between their classic favorites like Wetzel’s Cin-a-Bitz or the twisted take on pretzel perfection like the Wetzel dog. Wetzel’s keeps it simple and salty with its menu and operations.

“Our team has always stayed true to an innovation-first mindset, and we knew that Ron and Alfred had the business savvy to be our first convenience store franchisees,” said Jon Fischer, Chief Development Officer at Wetzel’s. “We thrive in a grab-and-go landscape, and the growth of Ron and Alfred’s units is a strong start as we grow the new business model.”

SOURCE Wetzel’s Pretzels Franchising


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