Tide Cleaners Recognizes Texas Franchisee’s Community Contributions
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Tide Cleaners Recognizes Texas Franchisee’s Community Contributions

Texas-area Franchise Owner and Lubbock Native Offers Free Laundry Services to Texas Residents During Difficult Times Through Tide Cleaners ‘Loads of Hope’ Initiative

June 15, 2021 // Franchising.com // CINCINNATI - Tide Cleaners, an on-demand dry cleaning and laundry service franchise, is proud to recognize the outstanding community contributions of Texas-area franchisee Brandt Stravlo, whose recent Tide Loads of Hope initiatives provided relief to hundreds of Texans faced with hardship in communities across the Lone Star State.

Winter storms in February damaged homes, disrupted the water supply to millions of families, and left thousands of residents without power. To help lighten the load for families facing challenging times, Stravlo mobilized Tide Loads of Hope Powered by Tide Cleaners, which offers free laundry services at Tide Cleaners locations when communities need relief.

Together, Stravlo and his team manage more than 50 Tide Cleaners locations, most of which are in the state of Texas. As a multi-unit developer, Stravlo uses his expansive business footprint to make a positive impact on communities across the state during unprecedented times.

“At the end of the day, we’re all Texans. We have to take care of each other,” Stravlo, a Lubbock native, says. “It’s the way I was raised. We open doors for people. We say ‘hi.’ We help each other out when a neighbor needs support.”

Founded in 2005 to respond to Hurricane Katrina’s devastation in Louisiana, Tide Loads of Hope is committed to helping people rebuild their lives after disaster strikes. The program has provided 68,000 loads of clean laundry to more than 90,000 people.

This isn’t the first time Stravlo and his business partners have activated Tide Loads of Hope when Texans needed a helping a hand.

In April 2020, Tide Cleaners across the country, including locations in Texas, offered free laundry services to frontline workers and their families as they battled the initial outbreak of the COVID-19 pandemic. Not only did this provide needed support to local families, but Stravlo also says the effort allowed him to keep employees on the payroll as government-mandated shutdowns and restrictions shuttered businesses and limited demand for some services.

“We are proud to say the Tide Cleaners family of franchisees is made up of dedicated community leaders like Brandt Stravlo who are motivated to answer the call when their neighbors need a boost,” says Tide Cleaners’ Director of Franchising Clare Moore. “We hope providing clean laundry during challenging times takes an unnecessary stress off a family’s shoulders, so they can focus on more pressing concerns and the priorities that matter most.”

During the most recent Tide Loads of Hope initiative during the aftermath of the winter storms in Texas, Tide Cleaners assisted more than 10,000 families and returned more than 60,000 pieces of dry cleaning and more than 95,000 pounds of laundry.

During last year’s nationwide initiative to help first responders and their families, Tide Cleaners assisted more than 69,000 frontline workers and returned more than 527,000 pieces of dry cleaning and more than 366,00 pounds of laundry.

For 75 years, Tide has been changing the way we do laundry and continually helping deliver the cleanest clothes possible. Tide Loads of Hope Powered by Tide Cleaners continues that tradition, helping ensure the wellbeing of local communities in need of support.

SOURCE Tide Cleaners



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