Saladworks Doubles Down on Guest Originality with Flavor Your World Original Recipe Challenge
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Saladworks Doubles Down on Guest Originality with Flavor Your World Original Recipe Challenge

Fast-Casual Salad Brand Gives Rewards Members the Opportunity to Create New Menu Items with a Donation to No Kid Hungry During its Fall Fundraising Campaign

June 16, 2021 // Franchising.com // WEST CONSHOHOCKEN, Pa. - Last month, Saladworks, the nation’s leading fast-casual create-your-own salad franchise and part of the WOWorks family of brands, launched its new “WOW!” Menu filled featuring an array of global flavors its guests can order as a Salad, a Warm Grain Bowl or a Wrap. As part of its Flavor Your World launch campaign, the brand created a Flavor Passport promotion for its Saladworks Rewards members designed to drive awareness and reward trial of its new menu items. As yet another exclusive perk for its Saladworks Rewards members, the brand is offering an opportunity to showcase their own originality by participating in the Flavor Your World Original Recipe Challenge starting on June 14 with an entry deadline of July 9, 2021.

The Recipe Challenge invites Saladworks Rewards members to create their own Flavor Your World menu concept with a chance to have it featured on the menu for a limited time this fall in the form of a named/themed Salad, Warm Grain Bowl and Wrap. The company will narrow down all entries to a list of four finalists from which both a Blue-Ribbon Panel of judges - along with Saladworks Rewards members - will select a winning concept based upon Originality, Flavor, Seasonality and Brand ‘Fit.’ And to commemorate Saladworks’ 35th birthday, 35 cents from the purchase of these special menu items will be donated to No Kid Hungry to help eradicate childhood hunger in America.

The prizes guests can qualify for include:

  • Grand Prize: $5,000 travel voucher, concept featured on menu and a Saladworks swag bag
  • Second Place: $2,500 travel voucher, free salad for a year and a Saladworks swag bag
  • Third Place: $1,000 travel voucher, free salad for a month and a Saladworks swag bag
  • Fourth Place: $500 travel Voucher, free salad and a Saladworks swag bag

“The Idea behind our Flavor Your World campaign is to provide exciting new flavor profiles from different cultures around the world that our guests could enjoy as a fresh, crisp Salad, a hearty Warm Grain Bowl or a portable hand-held Wrap,” said Mark Mears, Chief Marketing Officer of WOWorks. “And by inviting our guests to submit their own original menu creations, the experience becomes even more inclusive and engaging. We can’t wait to feature the winning concepts on our menu this fall and associate them with our No Kid Hungry fundraising campaign to help those in need.”

Last month’s menu revamp was the most ambitious update in the brand’s 35-year history with the goal of capitalizing on the popularity of global and regional flavor profiles. Each of the six new recipes can be ordered as a Salad, a Warm Grain Bowl or a Wrap all for the same price. The new Signature menu items represent different flavors and cultures from around the world including: Asian Crispy Chicken (China); Grilled Chicken Mediterranean (Italy); Smoky BBQ Crispy Chicken (Kansas City); Southwest Chipotle Ranch (Mexico); Classic Greek (Greece); and Farmers Market (California).

In addition to the Original Recipe Challenge, Saladworks will continue to build upon its Flavor Your World campaign by providing exclusive offers for its Saladworks Rewards members throughout June:

  • Rewards Rush offering progressive more Bonus Points for each visit - including a Free Entrée on their fifth one
  • Gamification approach where Saladworks Rewards members can earn various designations:
    • The Jetsetter -- Highest number of Total Visits
    • The World Traveler -- Highest number of new Global Flavors purchased
    • The Wanderer -- Highest number of Create-Your-Own menu items purchased
  • Buy One, Get One Free (BOGO) promotion on Father’s Day
  • Free Kids Works meal (with adult entrée purchase) every Wednesday in June
    $2 Off any Pick 2 every Tuesday in June

Saladworks has been in business for 35 years and is the nation’s first ever salad-based fast-casual restaurant.  The brand has always placed a focus on guest originality through its array of over 60 fresh, flavorful and healthy ingredients. In addition to its 12 Signature recipes, Saladworks offers Create-Your-Own options -- including Salads, Warm Grain Bowls, Wraps -- as well as Soups and a Kids Works menu - plus, new Signature Sandwiches and Panini Melts in many locations.

SOURCE Saladworks

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