Wetzel’s Pretzels Rolls Out New Bakery in Ehrenburg
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Wetzel’s Pretzels Rolls Out New Bakery in Ehrenburg

Innovative Snack Category Leader Puts “Twist” on Snacking in La Paz County

June 21, 2021 // Franchising.com // EHRENBURG, Ariz. - Wetzel’s Pretzels (Wetzel’s), has recently opened in Ehrenburg with a new bakery at I-10 Frontage Road conveniently located in the Arizona Travel Plaza on the Arizona-California border.

As the thirty-third Wetzel’s in the Arizona, Rod Rezvani looks forward to providing the community with a versatile, year-round delicious product. This location will be the first Wetzel’s location in Ehrenburg and will satisfy many travelers on the western side of Interstate 10.

“We’ve been searching for a great concept to fit in our travel plaza to provide people with a tasty and satisfying snack as they move between Los Angeles and Phoenix,” said Rezvani, owner of Wetzel’s Pretzels Arizona Travel Plaza. “My team and I grabbed onto Wetzel’s Pretzels with both hands and we couldn’t be happier. There is a clear need for a brand that has the versatility of a grab-and-go concept and that can serve as a quick and satisfying meal replacement for a sit-down meal for travelers.”

The new Wetzel’s location is inside the Arizona Travel Plaza and is the first location for Rezvani. Maintaining Wetzel’s commitment to “hand held happiness,” the new location will hand roll, hand craft and fresh squeeze the finest ingredients into innovative deliciousness so that anyone driving on I-10 between Arizona and California can now make a quick stop to grab a bite of happiness.

Wetzel’s is “heating up” as it continues to build on its current momentum with the new Ehrenburg location. With several locations in the pipeline and six store openings already in 2021, Wetzel’s started the year strong and has more to come. After nearly three decades, Wetzel’s maintains its small company feel and creates personal connections with all members of the Wetzel’s franchise family.

Building on its reputation as the fun-loving brand putting a tasty twist on snacking, Wetzel’s offers a scrumptious blend of pretzel products. Fans of the brand can choose between classic favorites like Wetzel’s Original pretzel or the twisted take on pretzel perfection like the Cin-a-Bitz, before washing it down with a fresh ice-cold lemonade at Arizona Travel Plaza. A hallmark of the Wetzel’s brand keeps it simple and salty with its menu and operations.

“Pretzels to the People! Yes! Every time we find a great fit to grow our Wetzel’s family, we love to call out our rallying cry,” said Jennifer Schuler, CEO at Wetzel’s Pretzels. “But, it’s not just a rallying call, it’s a mindset. Rod is the perfect person to bring even more tasty treats to the people through the convenience of our grab-and-go concept that gives our customers a quick, safe meal option in Ehrenburg.”

At the onset of the pandemic, Wetzel’s immediately rolled out safety measures at all locations. Fans of Wetzel’s in Ehrenburg can freely dip, bite and sip their favorite Wetzel’s options knowing that the team members will use gloves or tongs when handling food, provide condiments from behind the counter and encourage touchless transactions. The newest location in the Wetzel’s world will conduct daily wellness checks and sanitation sweeps every hour and evening to keep the bakeries disinfected. Each change was made with the safety of guests and employees in mind to uphold the brand’s “We Bake Safe” promise.

SOURCE Wetzel’s Pretzels Franchising


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