Cookies by Design Enters Next Chapter with New Look and Fresh Take on Cookie Gift Delivery
Transformative year brings international expansion and new brand image for Cookies by Design
PLANO, Texas, June 23, 2021 // PRNewswire // - Cookies by Design®, The Original Cookie Bouquet Company and the nation's leader in cookie bouquet delivery, announced today the unveiling of a major rebranding initiative. The transformation of the international cookie company was prompted in 2020 by the surge in demand across both the gifting and food delivery industries. Cookies by Design invested in scalable infrastructure, supported ongoing international expansion, enhanced their product mix, redefined target markets, optimized eCommerce experiences, and reimagined the brand's identity - providing consumers across the US & Canada with a fresh take on handcrafted cookie gifts delivered nationwide.
Key Operational Announcements:
- Locations, International Expansion - Canada
- Locations, US Expansion - Indianapolis Coming 2022
- New Leadership, Corporate - Marketing, Finance, Product Development, B2B Sales
- Nationwide Delivery – Exclusive Enterprise-Level Partnership with FedEx
- Nationwide Delivery – Sunday Delivery
- Website, Customer Support – Live Chat
- Website, Enhanced Payment Options – Afterpay Partnership
- Product Development, Market Trends – Decorating Kits, Improved Seasonal Offerings
- Infrastructure, Central Bakery - $300K in New Equipment / Machinery
- B2B Client Base Growth – Custom Cookie Bulk Orders for Fortune 500 Brands
- Marketing, New Affiliate Marketing Channel – Advertise Purple
- Marketing, Brand Studies – New Brand Identity, Logo, Shop Signage, Packaging - Summer 2021
- Finance, Transactions and PCI Compliance – 5 Year Agreement with Bank of America and FiServe
Founded in 1983, the company offers a wide range of products and services to celebrate life's moments with Same-Day and Nationwide Delivery services. As the nation's largest franchisor of handcrafted cookie gifts, the company recently announced international expansion with a secondary HQ in Toronto, Canada, with plans to expand to 10 shops in the region. At the global headquarters in the US, Cookies by Design implemented key changes in leadership across Marketing, Finance, Product Development, and Corporate Sales.
Results from an independent brand study in 2020 confirmed opportunities to shift the brand's target demographic, improve unaided brand recall, elevate brand perception, and modernize the web browsing experience.
The new brand mark pays homage to the company's iconic 7-cookie bouquet and embraces a friendly, yet modern simplicity that allows the brightly decorated products to shine through without concern of clashing color palettes. The brand rollout will continue through Summer 2021.
"We are delighted to launch a fresh new look for Cookies by Design. Our brand reflects who we are not just today, but also for years to come," said Jack Long, President and CEO of Cookies by Design. "Our customers are what makes our business so special and so rewarding. Over the coming months we will be launching some compelling new products and services that we believe will further enhance our reputation for quality, value, service and the capacity to create sensational personalized gifts that are truly one of a kind."
The brand's newly deployed eCommerce updates include Customer Support Live Chat features, revamped product collections, improved cart & checkout processes, an additional payment option with Afterpay, and new Sunday Delivery options.
Investments in infrastructure improvements include $300K in equipment and machinery at their largest bakery in Plano, TX.
For the accounting division, a five-year agreement with Bank of America and FiServe has been reached to manage website transactions and PCI compliance, setting the groundwork for coming years.
With over 1 million cookies delivered each month and growing nationwide delivery demands, Cookies by Design announces their exclusive partnership with FedEx as an Enterprise Client.
Dedicated to the mission of sharing life's moments - even when we couldn't physically be together - the cookie company developed a new assortment of cookie decorating kits, limited-time seasonal flavors, and whimsical cookie gifts to keep friends and families connected throughout 2020. Many of these projects paved the way to where the company is today - emerging ready for the next chapter.
SOURCE Cookies by Design
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