Bloomin’ Blinds Reports Record Breaking Performance in First Half of 2021
Anticipates Strong Growth Through Year End with Over 12 Franchise Openings Planned
National Window Coverings Franchise Experienced Double-Digit Sales Increase, Grew into New Markets and Launched Several Campaigns to Assist Franchise Network and American Small Businesses
June 24, 2021 // Franchising.com // DALLAS - Bloomin’ Blinds, the leading national window treatment franchise, has had a busy first half of 2021. In addition to experiencing double-digit jumps in same store sales each month, the brand is moving its corporate office to a larger space, staffing up and continuing franchise expansion into new markets across the country. Following an impressive performance amid the pandemic due to surges in home buying and improvement, Bloomin’ Blinds also initiated several giveback campaigns in Q2.
The franchise has already signed over 11 agreements YTD - 3 of which are in new states, like a recently announced deal in New Hampshire. This rapid expansion has set an overall brand growth strategy in motion, which includes building out the leadership team and constructing a new state-of-the-art corporate headquarters in Lewisville, Texas. Strengthening the leadership team starts with onboarding a Chief Finance Officer, Customer Contact Center Director, Training and Franchisee Technical Support Director and Marketing/Branding Director, with many of the roles requiring support teams as well. The newly built home office will be designed with collaboration, comfort and work ergonomics in mind. In a few short months, the brand’s staff numbers will be up 200% and the corporate office square footage will grow by 5,000 ft.
“Bloomin’ Blinds was launched in our family’s garage 20 years ago, so it’s crazy to think that we’ll now occupy a beautiful, new corporate office - one that could swallow about 10 of those garages,” explained CEO Kelsey Stuart. “This past year threw everyone for a loop, but, for our team, our performance was a validation of the value that we provide both our franchisees and our customers. The moment and performance is monumental for our brand and is helping us usher in a new era of growth.”
Between 12-15 franchise openings are still planned for the remainder of the year in target markets such as the Florida, the Midwest and the Northeast. And, sales continue to grow for Bloomin’ Blinds’ existing network of franchisees, with system-wide sales up 46% from six months prior.
The record performance hasn’t gone unnoticed, resulting in several award wins, such as being ranked No. 67 on Entrepreneur’s Top Low-Cost Franchises for 2021. It has also allowed the brand to place a focus on giving back to its own franchise network and fellow small business communities across the country.
“There’s still a long road to recovery for many businesses following the recent pandemic and we want to help,” added COO Kris Stuart. “We launched the Back to Business Contest to both help a small business in need while also reminding everyone of their role in helping small business America rebound, and that comes from shopping small, dining local or work referrals. We pride ourselves on being a goodwill partner in our communities -- it’s incredibly gratifying to have the resources to help, and that’s exactly what we plan to continue doing. While the Back to Business Contest is still accepting nominations, we already have plans for more giveback campaigns in the future.”
Bloomin’ Blinds provides both high-quality window treatments and installation alongside repair services. Serving over 66 territories across the U.S., Bloomin’ Blinds is a family-run business that has quickly become a leading brand in the window covering industry. The award-winning franchise is led by three brothers - Kelsey, Kristopher and Kevin Stuart - and has built an incredible reputation recognized by both its customers and franchisees by living out its core value of treating everyone like family.
SOURCE Bloomin’ Blinds
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