Wetzel’s Pretzels will Put a “Twist” on Snacking in Victoria Gardens
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Wetzel’s Pretzels will Put a “Twist” on Snacking in Victoria Gardens

National Snacking Brand to “Bring Pretzels to the People” with New Location Planned for Southern California

June 28, 2021 // Franchising.com // RANCHO CUCAMONGA, Calif. - Wetzel’s Pretzels (Wetzel’s), the fun-loving brand putting a tasty twist on snacking, announced today that it has recently signed an agreement to roll out handheld happiness in Rancho Cucamonga. The new corporate location is scheduled to open later this summer at the Victoria Gardens shopping mall. It will be the second Wetzel’s location in Victoria Gardens.

Radiating its signature Southern California vibe, Wetzel’s was founded in Redondo Beach, California 25 years ago and has grown to command a devoted following in the communities it serves. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss that it produces with friends, family and colleagues.

The second location at Victoria Gardens allows Wetzel’s to better serve customers in different areas of the property. The concept is strategically expanding across the country with talented individuals to open new locations in high-traffic environments such as malls, entertainment venues, transit stops and within convenience stores and Walmart locations. Plus, the innovative Wetzel’s Pretzels food truck extends the brand beyond four walls, creating revenue streams through a mobile model that brings snacking closer to fans at their homes, places of work or other convenient neighborhood spots.

The brand continues to “heat up” with its current momentum that led to 28 new locations in 2020 and is on track to open more than 30 new locations before the end of the year. The new Victoria Gardens location will be at 12505 North Mainstreet #SP5519.

“While we continue to make bold moves through franchise expansion, we continue to test and innovate to ensure that our business model offers the best possible opportunity for franchisees,” said Jennifer Schuler, CEO at Wetzel’s Pretzels. “The best way to make sure that our business model is still the best in the snack game is through corporate-owned locations, like the upcoming store at Victoria Gardens.”

SOURCE Wetzel’s Pretzels Franchising


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