IHG to bring its premium brand, voco to Dubai's iconic Palm Jumeirah
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IHG to bring its premium brand, voco to Dubai's iconic Palm Jumeirah

The signing of ‘voco Dubai Palm Jumeirah’ aligns with IHG’s strategy to continue its expansion in the United Arab Emirates, a top tourism destination in the Middle East

June 29, 2021 // Franchising.com // IHG® Hotels & Resorts , one of the world’s leading hotel companies, has signed a management agreement with ASRE Limited to introduce its premium brand, voco into Dubai’s exquisite destination, Palm Jumeirah. voco Dubai Palm Jumeirah will feature 141 rooms and open its doors to guests in December 2021.

The new hotel joins the voco family in Dubai, with voco Dubai on Sheikh Zayed Road and the soon to open voco Bonnington Jumeirah Lakes Towers Dubai.

Palm Jumeirah is a manmade island built on reclaimed land resembling a stylised palm tree if viewed from above. voco Dubai Palm Jumeirah will be a part of a trendy, newly launched area called “Palm West Beach” developed by Nakheel, comprising of strong dining concepts and a promenade along the beach.

On opening, voco Dubai Palm Jumeirah will display a bold identity and will feature vibrant guest rooms. The hotel will also feature a 55sqm meeting room, a gym, pool, and spa, to cater to the demands of both leisure and business travellers. To offer its guests a tasteful experience that reflects its strategic F&B location, the hotel will offer four different dining options.

Haitham Mattar, Managing Director, India, Middle East & Africa, IHG said: “As part of our growth strategy in the region and UAE in particular, we are pleased to partner with ASRE Limited to open another voco hotel in Dubai – voco Dubai Palm Jumeirah. With the hotel’s strategic location on Dubai’s Palm Jumeirah, we are set to make a strong entry in this dynamic location.

He added : The voco brand is known to combine the informality and charm of an independent hotel with the quality and reassurance of a trusted global brand. With both new built and conversion opportunities, voco has gained tremendous momentum in the Middle Eastern market with trust from our owners and love from our guests. We are proud to have grown the brand footprint significantly in the last couple of years.”

Commenting on the partnership, Mohammed Adnan Al Ahmad, Operations Manager, ASRE Limited added: “We are delighted to partner with one of the world’s leading hotel companies, IHG Hotels & Resorts, to expand the presence of the voco brand in the region with voco Dubai Palm Jumeirah. We are also pleased to be able to join the IHG family swiftly with a simplified conversion process. The hotel will be open and ready to welcome guests later this year, and with a great location, the power of the brand and IHG’s signature hospitality, we are confident the hotel will be a great success.”

The voco brand is strongly suited for conversion as well as new-build opportunities. Properties that have made the transition to voco™ continue to perform strongly and have recorded higher guest satisfaction following conversion. voco Dubai Palm Jumeirah will join the voco brand family in the MEA region with a portfolio of four operating hotels and five in the pipeline.

SOURCE IHG® Hotels & Resorts

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