Christmas Decor Celebrates 25 Years of Spreading Holiday Cheer
Holiday decorating franchise in the U.S. and Canada proves that an innovation-forward approach and exceptional customer service brings homeowners and commercial contracts back year after year.
DALLAS (PRWEB) July 13, 2021 - Christmas Decor, the Texas-based holiday decorating franchise, is celebrating 25 years of lighting up homes and hearts during the holiday season.
Founded in 1986 by Blake Smith as an off-season supplement to his landscaping business, Christmas Decor has become the leading holiday decorating brand in the U.S. and Canada, bringing holiday cheer to more than 300 communities across North America.
Now, as the holiday lighting brand reaches its quarter century milestone, the company is seeing unprecedented growth.
“Our average sales are climbing, our reach is climbing, the market is getting bigger and we're still bringing on new franchisees,” said Brandon Stephens, president of Christmas Decor.
In the 18 years he's been at Christmas Decor, Stephens said he’s never seen the kind of phenomenal growth the company experienced in 2020.
“Our numbers were up 20% year over year,” he said. “That’s a big number that speaks to unprecedented demand. We took a huge step forward last year, and we’re expecting that momentum to continue.”
Along with new homeowner customers, 2020 brought new commercial customers to Christmas Decor. “There was a huge increase in municipalities ordering holiday installations,” Stephens said. “Communities recognized people were bored, so they made investments in their local quality of life with drive-through lighted parks and festive downtown displays. And this year again, early interest has been very strong.”
For landscapers and other outdoor business owners, Christmas Decor provides an opportunity to offset fixed overhead costs, generate new income streams and maintain key employees year round.
With a customer retention rate of 80%, Christmas Decor also brings its franchisees affluent repeat business from homeowners and commercial contacts who value the brand’s renowned white glove service and customized designs.
“Our professional installers approach each project as a unique creation,” Stephens said. “We’re here for our clients who don’t want any hassle, and we want their homes and businesses to look cheery and professional. In a world where you can get on YouTube and figure out everything, we're still attracting homeowners and companies who want to use our service."
With the ability to diversify revenue through complimentary sister brand Nite Time Decor, the world’s leading provider of low-voltage landscape lighting products, Christmas Decor is a year-round revenue generator for its franchise partners. Franchisees who offer Nite Time Decor’s services even see a 25-30% increase to their seasonal sales.
For a brand whose name is synonymous with spreading joy during the giving season, that’s something to be proud of. “Our quality continues to wow customers,” Stephens added. “We've had our biggest growth year ever last year, which is fairly remarkable. After 25 years of success, we’re still proving we’re the leaders in holiday lighting.”
SOURCE Christmas Decor
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