Wing It On! Builds on Momentum Generated from Strong Start to 2021 to Mid-Year Successes
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Wing It On! Builds on Momentum Generated from Strong Start to 2021 to Mid-Year Successes

Up-and-Coming Wing Concept Reflects on Wins from First Half of Year

July 14, 2021 // Franchising.com // RALEIGH, N.C. - With a number of newly signed deals in the first half of the year, along with exciting menu innovations, fan-favorite wing concept Wing It On! jumped out to a strong start in 2021 as it continues to aggressively grow and establish itself as the premiere wings and wiches brand.

So far in 2021, five new operators have signed agreements for 13 locations across the Eastern and Southern U.S., expanding their presence to markets like Atlanta, Dallas-Fort Worth and Orlando. Now, Wing It On! is focused on continuing to build its footprint in fast-growing areas along the East Coast and Southern U.S., with a priority focus on Long Island, Boston, Raleigh-Durham, Central Florida and Houston. The brand is aiming to have 25 units committed by the end of the year.

“This has been an exciting year for our team as we take the next step in the evolution of Wing It On!,” said Matt Ensero, CEO and founder of Wing It On!. “From our growth on the franchising side to the new menu innovations introduced to our fans, we have a lot of things in the works for the rest of 2021. I anticipate even more wins along the way for us.”

These newly signed deals are not the only excitement Wing It On! has experienced in 2021. Two new locations have opened so far in Sandy Springs, Georgia and Spring, Texas, respectively, both to rave reviews from fans and strong sales numbers. At least three additional locations are set to open in the second half of this year. Wing It On! has also generated waves on the consumer side. Back in January, they introduced thigh wings to their menu to offset the shortage and high cost of chicken wings. The new menu item was a success, helping increase sales volume by 27% at participating locations. A new Nashville hot chicken sandwich and sauce option for wings and boneless tenders was introduced in March to high praise from fans. Wiches Wednesday, where all sandwiches are only $5 every Wednesday, launched in June, helping expand the fan experience beyond wings and to their fresh, made-to-order, savory sandwiches.

In May, Wing It On! partnered with a leading provider in specialized brand protection services, Steritech. Steritech plays a key role in ensuring the highest standards of cleanliness. This makes certain that food safety best practices remain an integral part of the franchise’s core values as the brand expands across the country. They will also factor in coaching and extending the passion for operational excellence at all Wing It On! locations.

Creating an exceptional wing experience goes back to the early 2000s when Ensero, and his friends would argue amongst themselves every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in surrounding towns. However, the distance and Styrofoam take out boxes would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.

Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have experienced the true buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings, Wing It On! also serves chicken sandwiches and customizable seasoned fries.

SOURCE Wing It On!

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