PetPlate Fresh Pet Food to be Launched in Select Pet Supplies Plus Stores
Pet Supplies Plus to Become the First Brick and Mortar Store to Carry the Fan-Favorite Dog Food
July 20, 2021 // Franchising.com // Livonia, Mich. - Pet Supplies Plus has announced today that starting on July 19, 60 select stores across the country will carry PetPlate. Additional stores are set to carry the popular line of fresh-cooked pet food later this year.
PetPlate’s fresh-cooked meals are formulated by a leading veterinary nutritionist to provide complete and balanced meals for pets at all stages of life. All meals are kettle-cooked in a USDA facility and flash-frozen to lock in freshness. There are no rendered meats or by-products, no artificial preservatives or additives, and the meals are made with human-grade meats, fruits and vegetables. Prior to PetPlate being offered at Pet Supplies Plus locations, no other brick and mortar retailer sold these products in stores, making this partnership a first for both brands.
Pet Supplies Plus will initially launch four flavors, including chicken, beef, lamb, and turkey, and will be available in 12oz and 20oz sizes. The 12oz options will retail at $5.98 with the 20oz size retailing at $9.98, making the pet food affordable for all Pet Supplies Plus neighbors and their furry friends. Along with the added nutritional benefits of PetPlate meals, adding even a spoonful to the top of dry kibble is a great way to get any picky pup to eat their food.
“We couldn’t be happier that PetPlate chose Pet Supplies Plus to be the first retailer to carry their fresh-cooked and balanced meals for dogs,” said Chris Rowland, Chief Executive Officer of Pet Supplies Plus. “At Pet Supplies Plus, we pride ourselves on providing our neighbors with the best food options for their pets and we look forward to adding PetPlate to our shelves.”
PetPlate made the decision to go “omnichannel” after receiving requests from pet parents across the country seeking fresh-cooked food from their local independent retailer. The company gained nationwide popularity following appearances on "Shark Tank" in 2016 and 2018, starring the company’s founder, Renaldo Webb. “Our mission is simple,” says Renaldo. “We help dogs live longer, healthier, happier lives through better nutrition. I can think of no better way to provide greater access to PetPlate than to team up with the most neighborly retailer of all, Pet Supplies Plus.”
Pet Supplies Plus offers a wide array of natural pet foods and a variety of made in the USA pet consumables, including food, treats, rawhide and chews. Set in welcoming neighborhood environments, Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Many locations offer full-service grooming, self-serve pet wash stations and a bakery case. Choosing local is easy whether neighbors shop in store or online.
SOURCE Pet Supplies Plus
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