Nékter Juice Bar Flies into the Windy City and Six Additional New Markets
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Nékter Juice Bar Flies into the Windy City and Six Additional New Markets

Sets record with more than 94 new agreements signed since the start of 2021

July 23, 2021 // Franchising.com // COSTA MESA, Calif. - Nékter Juice Bar will open its first restaurants in Chicago this year in addition to entry into six new markets including San Antonio, Texas; Boise, Idaho; Coconino County, Arizona; St. Louis, Missouri; Danville, Virginia; and Taylor County, Texas.

The news comes shortly after Nékter’s CEO Steve Schulze announced record-breaking sales growth of more than 50% in year-to-date companywide sales along with comparable store sales increasing by 40% compared to 2020.

“The positive impact Nekter has had on the health and wellness of its guests especially during the past 18 months continues to make our brand one of the most sought-after franchises,” said Schulze. “Many of our longtime franchisees are adding locations in and outside of their markets, while new franchisees are helping us bring the ‘Nekter Life’ to new communities across the country.”

Loren and Brandon Jaynes of Barrington, Illinois, will open the first of their four planned Nekter Juice Bars in their hometown before the end of the year. That will be followed in other nearby Chicago suburbs of Libertyville, Vernon Hills and Lake Zurich during the next few years. Loren is a native of Barrington and Brandon originally hails from Sandy, Utah.

The Jaynes, who have three young boys, are longtime health and fitness enthusiasts and spent several years searching for the ideal franchise opportunity. On a family vacation to Scottsdale, Arizona, a few years ago, they discovered Nekter and immediately felt a kinship with the brand.

“It just all really made sense,” said Loren Jaynes. “It’s quite apparent that health and wellness are increasingly on everyone’s mind and Nekter is the only authentic option that delivers a 100% healthy menu.”

Artificial intelligence has also been a significant success driver for Nekter during the past year. The company removed all personally identifiable information (PII) and created a giant data lake with all order data: ingredients, make-times, wait-times, food cost, and more, and set loose one of the leaders in AI/Machine Learning to see what would happen.

Some of the findings were astonishing but most made sense in hindsight and have helped Nekter drive down costs and increase efficiencies such as optimizing its menu offerings, imagery, menu placement, production, and ingredients. When implemented across 170 locations, the savings were significant.

Deep Learning also taught Nekter how to communicate with its guests better. By analyzing almost 1 million Loyalty Members and six years of data, the company was able to create better segments and offers resulting in a 12% lift in sales over a control group, which is a huge gain for a little extra work.

“We are adding the ability for franchisees to quickly send templated offers to their customer base to drive traffic during slow hours/times such as rainy-day deals and beat the heat offers,” said Jon Asher, vice president of digital marketing at Nekter Juice Bar. “We are using AI-driven offers tailored to individual purchase behaviors and preferences. App signups are up 34% over the previous 6 months, which was already a huge period for online ordering. We expect to hit 1 million members by EOY.”

SOURCE Nékter Juice Bar

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