Mr Brews Taphouse Maintains Impressive Sales Streak with Two Record-Breaking Openings
Full-service craft brew pub and restaurant experiences back-to-back historic openings in Melbourne, Florida and Mesa, Arizona
July 28, 2021 // Franchising.com // BIRNAMWOOD, Wisc. - As Mr Brews Taphouse continues to expand, the best-in-class brand is growing its sales at a similar, impressive pace.
In April, the full-service craft brew pub and restaurant entered the Florida market in Melbourne, marking its then-most successful opening. Just a month later, Mr Brews exceeded all previous opening records when the brand expanded to the southwest region of the U.S. with its Mesa, Arizona debut in late June. For sales in July, Mr Brews’ new Mesa restaurant has surpassed every other location, and its opening week surpassed the brand’s previously held highest sales record by 19.8%. After a notable opening in Melbourne, Mr Brews’ first Florida restaurant remains in the top 10% of all locations in daily sales.
“Our new Mesa and Melbourne locations both came out of the gate strong, and neither have showed any signs of slowing down,” said Mr Brews Taphouse Chief Operating Officer Mark Leach. “The success at both restaurants are a direct result of our incredible franchisees who conducted extensive interviews to find the right fit for our brand when hiring. Creating a culture-first environment is critical for us as we continue to open new restaurants across the country.”
The brand’s year-over-year sales for June were up 48.5% over last year and 18% over 2019. Even with takeout and delivery orders growing remarkably for the industry last year, Mr Brews’ takeout and delivery sales have increased 15% and 63% over 2020, respectively.
“Mr Brews is known to be a gathering place, so it’s no surprise that our dine-in sales are up 44% over 2020,” Leach said. “We had an advantage with dining rooms reopening because our loyal guests knew what they were missing, and they wanted Mr Brews back in their life. But even with dine-in’s return, it’s been remarkable to see that we’ve retained many of our third-party delivery guests. We have no doubt that there’s a huge demand for Mr Brews, so we’re excited to continue driving this high-energy growth and sales momentum well into the future.”
When it comes to Mr Brews Taphouse’s All-American craft burgers, the options are nearly endless. Choose from fan-favorites like the Kentucky Bourbon Classic, the Jalapeño Popper Burger, the Impossible Burger and the Brews-chetta Burger. Then, choose your favorite cheese and add extras, like a fried egg, bacon, extra patty … is your mouth watering yet?
With a mission to satisfy even the pickiest of eaters, Mr Brews Taphouse offers a customizable menu. Looking for a salad instead of fresh-cut fries? No problem. Rather have a black bean patty than freshly ground Certified Hereford beef? Done. At Mr Brews Taphouse, the options are limitless. Plus, with everything from Grilled Cheese and Mac N’ Cheese to Chicken Tenders and Burger Sliders, even your little ones will love what Mr Brews Taphouse has to offer.
Mr Brews Taphouse’s gourmet burgers begin daily with freshly ground meat that is a brand-specific blend. To complement the burger, Mr Brews Taphouse has worked with numerous bakeries to perfect its signature fresh-baked brioche bun. The result? An award-winning All-American burger.
SOURCE Mr Brews Taphouse
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