Orlando Area Awaits a Second Wing It On! Location After Latest Signed Deal
Passionate Operator Group Signs On to Open Chicken Brand’s Next Orlando Location
August 03, 2021 // Franchising.com // APOPKA, Fla. - Wing It On!, the New England based and fan-favorite wing joint known for its fresh, never-frozen, all-natural wings ’n wiches, has announced a new signed agreement with Anthony and Rebecca Cray and Betty Wilkins to bring another location to the Orlando area, specifically in Apopka.
This will be the second Wing It On! location in the Orlando area after a recent signed deal in June with another operator. The newly signed agreement represents a part of the brand’s larger growth strategy to lock in 25 to 30 additional units by the end of year in target markets like Orlando and Tampa.
“When Betty, Rebecca and myself were looking into our next business venture, we wanted to get involved in restaurants. Wing It On! popped on our radar and, after doing our due diligence and looking into other restaurant brands, we knew they stood out from the rest,” said Anthony. “The three of us can’t wait to kick off this journey with Wing It On! and grow alongside them.”
The Crays and Wilkins bring a wealth of business experience with them to Wing It On!. Together, the three of them strike a balance between business savvy and empathy with a diverse background in service-oriented industries such as telecommunications, medical, real estate and transportation. Wilkins is also a pillar in her community as a leader, operating a group home for those suffering with mental health conditions.
Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have experienced the true Buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches, freshly prepared salads, sides and irresistible customizable seasoned fries.
“We are thrilled to welcome such passionate operators like Anthony, Rebecca and Betty to the Wing It On! family,” said Matt Ensero, CEO and founder of Wing It On!. “Their energy is exactly what we’re looking for in new franchisees, especially as we start to make our presence known in Florida. I’m excited to see what the future holds with them.”
Creating an exceptional wing experience goes back to the early 2000s when Ensero, and his friends would argue amongst themselves every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in surrounding towns. However, the distance and Styrofoam take out boxes would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.
SOURCE Wing It On!
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