Romeo’s Pizza CEO, Ryan Rose, Featured on LinkedIn Live with Rev Ciancio
Rose discusses key market differentiators that are fueling the brand’s successful growth across the country.
August 11, 2021 // Franchising.com // MEDINA, Ohio - Romeo’s Pizza is proud to announce the feature of Ryan Rose, CEO of Romeo’s Pizza, on LinkedIn live with Rev Ciancio last week.
The show titled “How Multi-Unit Brands Successfully Market at the Local Level” covers marketing tactics used by multi-unit brands to market their product in local markets. During the show, Ryan and Rev discussed what’s different about Romeo’s and how the brand is differentiating itself in a saturated market.
Ryan and Rev discuss Romeo’s growth throughout the past year and a half, the investments the brand has made in technology and how the brand puts product-quality at the forefront of everything they do. “We’ve stayed true to our values and once people taste the product, specifically franchisee prospects, they’re in. You have to believe in the product, at least our franchisees do, because that is the culture we have built.” states Rose, CEO of Romeo’s Pizza.
Rev poses the question to Ryan to share the one thing Romeo’s does to make sure every single store can successfully market locally. “Be the Local Pizza Champion.” Ryan answers immediately. What is a Local Pizza Champion? Someone who makes a positive and measurable difference in their community.
“A lot of us were philanthropic by nature and the best marketing tool we have is getting our product into consumers mouths. We started thinking about how we could use our best marketing tool to benefit the communities we served. We coined the term “Local Pizza Champion” last fall to encourage our franchisees to get involved in their communities. Today, our franchisees are doing what it takes to be a valuable member of their community through donations, community outreach and other initiatives to engrain Romeo’s as the pizza shop that gives back.” says Ryan. “Our goal is for customers to not only come to Romeo’s, but to say “Sally owns that Romeo’s. They were there for our youth baseball team. Or they showed up to the Boys and Girls Club with pizzas for the kids.”
SOURCE Romeo’s Pizza
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